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February 27, 2015

Motorola shares some back story on development of the new Moto E (2015)

by John_A


Earlier this week when we received the new Moto E (2015), we received a device that was very similar to its predecessor, yet different at the same time. We noted that externally the new Moto E (2015) looked almost identical to the first generation of the device with most of the changes being in software features and internal hardware. Motorola has taken some time on their blog to explain how they ended up incorporating the changes that they did in this latest smartphone. According to Motorola President Rick Osterloh,

“We designed the Moto E with the idea that people shouldn’t have to pay a lot to join the connected world and experience it at its best.”

Probably the biggest thing that Motorola says they learned from customer feedback was how much people enjoy taking pictures, especially selfies. This led to two additions to the Moto E (2015) – the front facing camera and the Quick Capture feature. Both of these features are popular on the high-end Moto X models and were noticeably absent from the Moto E. So Motorola decided to infuse the Moto E with some of their “premium innovation.” That same thinking led to the inclusion of dual accelerometers in the Moto E (2015) so that features like Moto Display and Motorola Assist could be added to the device. Like Quick Capture, these features are popular selling points for the Moto X and Motorola decided it made sense to push these down the chain to make their mid-tier line of smartphones more useful. While Motorola is not to the point where custom designed smartphones are an option for the Moto E (2015) like with the Moto X line, the availability of the colorful Motorola Bands is a way to emulate that kind of customization. The six available colors were designed to be easy to swap out so users could make the device more personal. Motorola points out that the bands have ridges to help provide a better grip as well, so there is a functional element that joins the form element. This focus on the physical presentation of the device extended to other details like the finish around the camera bezel and texture on the buttons. Although the device may be inexpensive, Motorola still wanted users to enjoy a premium experience. source: Motorola

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