Samsung, Lionsgate bring “Insurgent – Shatter Reality” to Gear VR
The sequel to last year’s popular film Divergent will be seen in theaters on March 20. The film, called Insurgent, will have a supplementary virtual reality experience arriving on February 27 due to a partnership between Lionsgate and Samsung. The Insurgent – Shatter Reality experience lasts four minutes and features characters played by Kate Winslet, Miles Teller, and Mekhi Phifer. Users get to see what Winslet’s character, Jeanine Matthews, puts members of society through in a 360° environment.
Through the Gear VR headset, fans of the Divergent series can go to locations setup in major cities to experience the Insurgent – Shatter Reality. The experience will tour in New York, Chicago, Los Angeles, Austin, and San Francisco starting on Tuesday. Also, the Milk VR service will host the experience through March 1. And, to maximize Insurgent – Shatter Reality‘s exposure, select Best Buy stores will host demonstrations on March 7-8.
Lionsgate and Samsung Announce “INSURGENT – SHATTER REALITY” Virtual Reality Experience
Exclusive to Samsung Gear VR and Samsung Milk VR, 360-Degree Immersive Video Creates Unique Experience for Fans of The Divergent Series: Insurgent
SANTA MONICA, Calif. and RIDGEFIELD PARK, N.J., Feb. 18, 2015 /PRNewswire/ — Lionsgate (NYSE: LGF), a premier next generation global content leader, and Samsung Electronics America, Inc. (Samsung), one of the world’s leading technology companies, have teamed up to create the exclusive virtual reality (VR) experience “INSURGENT – SHATTER REALITY,” the two companies announced today.
The four-minute visual work of art is a fully-immersive, 360-degree narrative experience set in the world of the upcoming feature film The Divergent Series: Insurgent and features stars from the film including Academy Award winner Kate Winslet, Miles Teller and Mekhi Phifer. Beginning February 27, fans can experience the VR content for themselves exclusively through Samsung Gear™ VR powered by the Galaxy Note® 4 as “INSURGENT – SHATTER REALITY” goes on tour in New York, Chicago, Los Angeles, Austin and San Francisco prior to going live across all platforms and app stores.
The experience will also be available exclusively on Samsung’s Milk VR™ service through March 1. Fans outside the tour markets will have an opportunity to view the experience on Samsung Gear VR over the weekend of March 7-8 at select Best Buy® stores across the US.
“Virtual reality elevates the world of Divergent to a whole new level by creating a uniquely exciting and immersive experience for our fans,” said Lionsgate Chief Marketing Officer Tim Palen. “The ‘INSURGENT – SHATTER REALITY’ experience reflects our commitment to partner with leading technology companies like Samsung to remain at the cutting edge of VR and other innovations that expand the worlds of our franchises and extend our storytelling in exciting new directions.”
“As we push new boundaries in the world of technology and virtual reality, we are excited to continue our relationship with Lionsgate and bring Divergent fans a one-of-a-kind experience through Gear VR and Milk VR,” said Nick DiCarlo, Vice President and General Manager, Immersive Products & Virtual Reality at Samsung Electronics America. “This partnership will bring fans closer than ever to the action in this blockbuster series.”
By putting on the Gear VR headset, consumers are immersed in the role of “Divergent” members of society who have been captured by Jeanine Matthews (Kate Winslet) and her Erudite faction and are subjected to a series of mental “simulations” in order to determine the full extent of their divergence. As the VR technology simulates Jeanine and her faction cohorts testing them with experimental serums, they experience two distinct, intensely gripping and realistic fearscapes, transporting them from the frightening heights of a crumbling Chicago skyscraper to the intimidating challenge of a massive, fast-approaching locomotive.
Created by virtual reality innovators Kite & Lightning with assistance from the film’s VFX team, the experience was built using stereoscopic 4K video of the actors, with effects and environment built in Unreal Engine 4 and then rendered into an immersive 3D/360-degree experience. It was scored by The Divergent Series: Insurgent composer Joe Trapanese.
The Divergent Series: Insurgent, the second installment of the blockbuster Divergent franchise, will be released in theaters worldwide on March 20. The first Divergent film grossed nearly $300 million at the global box office, and the Divergent trilogy has sold more than 30 million books around the world.
Lionsgate is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, channel platforms and international distribution and sales. The Company currently has more than 30 television shows on over 20 different networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men and Nurse Jackie, the comedy Anger Management, the broadcast network series Nashville, the syndication success The Wendy Williams Show and the critically-acclaimed hit series Orange is the New Black.
Its feature film business has been fueled by such recent successes as the blockbuster first three installments of The Hunger Games franchise, the first installment of the Divergent franchise, John Wick, Now You See Me, Roadside Attractions’ A Most Wanted Man, Lionsgate/Codeblack Films’ Addicted and Pantelion Films’ Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
Lionsgate’s home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. http://www.lionsgate.com
ABOUT SAMSUNG ELECTRONICS AMERICA, INC.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics and IT products. Samsung is the market leader for HDTVs in the U.S. To discover more, please visit http://www.samsung.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at http://www.samsung.com and our official blog at global.samsungtomorrow.com.
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