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February 27, 2015

Distrust between US and Korean offices reportedly to blame for Samsung’s mobile stumbles

by John_A

According to a recent report out of Business Insider, the success of Samsung’s “Next Big Thing” campaign caused distrust between the company’s U.S. and Korean branches back in 2012, resulting in strained relations and slip-ups in the company’s bid for success in regions outside of the United States.

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