Pandora launches Artist Audio Messaging, Lenny Kravitz among the pilot users
Forget about receiving a tweet from your favorite artists because some of them will soon be sending messages over Pandora. The service announced on Thursday a new feature called Artist Audio Messaging which allows artists to send personalized messages to listeners around the world. Pandora notes that the possible messages shared with listeners, aside from random voice recordings, are tour announcements, new album releases, and crowd-funding campaigns.
For the initial pilot, Pandora has selected a small group of artists. Artist Audio Messaging will then expand to a wider amount of artists once Pandora understands exactly how everything is working for both artists and listeners. Among the pilot users is four-time Grammy Award winner Lenny Kravitz. Earlier today, Kravitz sent listeners an introduction a song of his.
Pandora believes that Artist Audio Messaging will bring together its 80 million users and the artists providing content.
Source: Pandora
Come comment on this article: Pandora launches Artist Audio Messaging, Lenny Kravitz among the pilot users
AIVAnet 