Xiaomi intends to launch its Mi.com store in the U.S. for some products soon
Sadly, there are no official plans to launch phones or tablets in Western markets
Speaking at a press event today in San Francisco, Hugo Barra of Xiaomi said that the Chinese company intends to launch its direct-to-consumer Mi.com store in the U.S. very soon. The current time table given for a launch is “a few months” — but unfortunately for fans (or potential fans) of Xiaomi’s phones and tablets the initial launch will be limited to simpler, non-phone products.
Xiaomi makes far more than just phones — headphones, power banks, routers, smart home items, even air purifiers, and those items are far easier to bring to market in new areas. Issues with localization of hardware and software of phones, as well as certification to run on new networks and sell in new countries, present very interesting challenges to entering a big new market like the U.S.
AIVAnet 