Yelp devours Eat24 for $134 million to bolster online ordering presence
There are three major players in online food ordering today: Eat24, GrubHub, and Seamless. Yelp, which houses reviews for restaurants and other businesses, has acquired Eat24 for $134 million. The two have been working together as partners for the last two years and, thus, Yelp acquiring Eat24 is completely logical. Eat24 will shift from a partner of Yelp’s into an integrated piece of technology. Rather users experiencing two separate services, Yelp can transform itself into a place for reviews and ordering.
To date, Eat24′s technology spans across the country to about 20,000 restaurants.
Source: Yelp
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