Google’s MVNO with Sprint and T-Mobile: Project Nova may be tablet focused

It’s rumored that Project Nova began in the fall of last year, but it was only last month that the public became aware of Google’s entry into the mobile virtual network operator (MVNO) game.

We know Google is wanting to partner with T-Mobile and Sprint, but beyond that everything has been speculation.

Talk Android’s Robert Nazarian reported on the leak of Project Nova last month, which you can view here, but details at the time were scant. Unfortunately, they still are, but Dean Bubley of Disruptive Analysis has still decided to step up to the plate and give his thoughts on the project.

You can read his blog post in full by clicking the source link below, but to summarize, Bubley feels that Project Nova may be more tablet focused, bringing better data access to our large smart devices. Alternatively, or in conjunction with the aforementioned focus on tablets, the analyst ponders if Google might be wanting to try its hand at providing a freemium method to mobile service.

Overall, just as with Apple, I don’t think this is going to be a Big Bang by Google in mobile. It will likely have one or two tactical near-term wins, but will be part of a cautious, long-term experiment and fishing-trip. While Google might have a “big strategy” in mind, with an eventual vision towards 5G, WiFi / satellite / drone overlays and so on, it cannot be certain of any given scenario at the moment. It also seems highly unlikely that Google just wants to be “another carrier” – although it might try to exert some pricing leverage. I’d say there’s also a 70%+ chance that this will be mostly/totally aimed away from conventional smartphones and plans.

Source: Disruptive Analysis

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