Sprint cares more about improving than its rank among carriers

As it stands today, Sprint holds the title as the third largest carrier in the United States. Only Verizon and AT&T stand in front of Sprint while T-Mobile watches from the back. But staying in third place seems difficult when John Legere has committed to putting Team Magenta ahead of Sprint by the end of 2015. T-Mobile has launched an attack on the wireless industry with competitive deals and unrivaled incentives.

Sprint has received plenty of negative attention due to the network’s quality being poor and pricing not matching service. Slowly though, things are changing because the carrier has invested in improving its network and introduced plenty of promotions. Marcelo Claure, the CEO of Sprint, feels that Legere is “in for a rude awakening” and will allow to “let actions speak.”

Hit the break for more.

Claure has pointed to the next report from Root Metrics to prove that Sprint’s coverage will have improved greatly. In fact, Chicago has apparently seen so much improvement from Sprint that the carrier is only behind Verizon there. Areas that have improved network quality are going to see Sprint advertising greatly increase. Claure wants to capitalize on the attention and build momentum. It will take some time to change many consumers’ perceptions of Sprint but doing so is definitely possible. Of course, Legere discredited Root Metrics and said Sprint should take data from Speedtest.net because the latter obtains it through actual consumers performing tests of their own.

Being third or fourth in the country does not matter to the Sprint CEO. Claure told CNET that “I’m focused on fixing the fundamentals whether we’re No. 3 or No. 4. Customers don’t care about rank. I’m not worried about whether we’re No. 3 or No. 4.”

Another set of new plans will be launched around April once the carrier finishes ongoing customer research. It will allow Sprint to try and differentiate itself from other carriers. While we do not know what the plans will entail, we can guess that data rollover is being explored considering everyone else (except Verizon) offers it.

Source: CNET

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