India’s leading ticketing portal BookMyShow received an update that makes it easier for you to find the movie you’re looking for. Version 2.0.7.2 comes wtih fixes to the location service, which allows you to search for cinemas near your location. The update also brings more detailed movie information, bug fixes, and resolves issues with the payment gateway.

Last weekend a customer asked me for help installing software on his new Mac. When I told him he’d have to buy it, he responded, “You’re techies. Can’t you just do what my friends do and bootleg it?”

I told him if he asked me that again I’d tell him to leave the store.

I take software piracy very seriously. And so should you.

Software piracy isn’t a joke. It’s a plague against the people in this industry who try very hard, under very difficult circumstances, to make a living by developing useful, fun software for people.

It’s easy to convince yourself that your desire to use software is more important than the developer’s need to get paid for their efforts. It’s simple to give yourself a justification: I’m just a poor college student; I’m between paychecks; I’ll pay for all of it when I’m better off. And it’s also simple to look at big companies like Adobe, Apple, or Microsoft and say, “They’re making plenty of money already. They don’t need more from me.” Or even “I’m sticking it to the man!”

The problem is that justification makes it that much easier to avoid paying for software from a smaller vendor — maybe a hobbyist who’s trying to turn development into a career, or a small developer that lives release to release.

Software piracy may be worse on Android and Windows platforms than it is on the Mac or iOS, but it still is a huge problem. There are no shortage of web sites, torrent sites and other places where someone motivated can download cracked copies of any Mac software apps or games they might need. Apple’s tried its best to limit the issue on iOS, but people who jailbreak their devices can do it more easily. Last year there was even a ‘Wirelurker’ malware outbreak involving the Mac — primarily limited to China — that preyed upon jailbroken iOS device users who were pirating software.

I hear a common justification that software piracy isn’t the same as stealing, because there has been no theft of physical goods. That’s merely a pretense, a weak justification for shitty behavior. It may not be the exact same as stealing a car, but you’re still getting something of value without paying for it.

In recent years the entire industry has had to pivot from a pay model to a service model, where consumers get software up front for free but in order to use it, or to use it fully, they need to pay a monthly or annual fee. Adobe with Creative Cloud and Microsoft with Office 365 are practical examples. But this isn’t limited to large developers. With in-app purchases in the App Store, for example, small developers have found ways to keep on charging customers for content or for service after the initial download.

Our insatiable appetite for “free” has made many of us pennywise but pound foolish; we’re only too happy to download a free app even if it means we’ll end up paying for it over and over again later.

That’s not to say that the software industry has accelerated towards pay-to-play or software as a service only because of piracy, but for many developers, it’s an important motivation.

I don’t pretend to think that software piracy is an issue that we can solve simply by shaming people into doing the right thing. The problem has been around almost as long as software has been around, and will continue to plague us in the future.

I’m just asking for you to think before you take something that you haven’t paid for, and consider the ramifications if the developer behind that product isn’t able to continue selling and supporting it. Most of us, left to our own devices, will do the right thing.

Some more screenshots have leaked online, claiming to reveal features of Windows 10 for the phone. While the Technical Preview of Windows 10 for phones isn’t far off, it’s always fun to look at what could be in store for those of us who will willingly update our mobile devices to Microsoft’s preview builds.

iCloud Drive lets you store all your files up on Apple’s servers and sync them across all your devices, including iPhone, iPad, and Mac. While you can let iCloud create files for you and drop files where it thinks they belong, you can also create your own folders and move any of your files into them. All you need is a Mac.

How to manually create folders and move files to iCloud Drive in OS X Yosemite

1. Launch the Finder.
2. Click on iCloud Drive off in the left hand navigation.
3. Create a folder just like you would in any other place on your Mac.
4. Drag and drop files or create new ones just like you would anywhere else.
5. You’ll see iCloud start copying the files over to iCloud Drive where they’ll then be accessible on any device in any app or program that can open them.

A four-part series on Mobile Nations

Welcome to Smartphone Futurology. In this series of science-filled articles, Mobile Nations guest contributor Shen Ye walks through current technologies in use within our phones, as well as the cutting-edge stuff still being developed in the lab. There’s quite a bit of science ahead, as a lot of the future discussions are based on scientific papers with a vast amount of technical jargon, but we’ve tried to keep things as plain and simple as possible. So if you want to dive deeper into just how the guts of your phone function, this is the series for you.

Click past the break to view all four parts…

Cycloramic is a relatively new Windows Phone app that isn’t a stranger to smartphone photography. The app has had a modest amount of success over on iOS and was released to the Windows Phone Store back in mid-December.

The first release version was noticeably buggy and often failed to work on certain Lumia Windows Phone models. An update was released last week that hopes to fix these compatibility issues. We also saw the app go from a free app to a paid app with the update. With the fixes in place, we decided to take a closer look at this new Windows Phone photography app.

One of OS X Yosemite’s new Continuity features is the ability to accept (and make) phone calls when your iPhone is nearby. Call Relay is an incredibly useful feature, but when all of your devices ring with the same ringtone, it can get distracting. Here’s how to give your Mac a distinct ringtone.

When it’s activated, Call Relay makes your Mac an extension of your iPhone. You can take and make calls using the FaceTime application on your Mac, saving you from having to dive for your phone every time it rings.

By default, the Mac uses the “Opening” ringtone whenever you get an incoming call. But you can change that, just like you can change the ringtone on your phone.

To change the Mac’s ringtone

1. Click the Finder icon in the Dock.
2. Open the Applications folder.
3. Double-click on the FaceTime application.
4. Click on the FaceTime menu.
5. Select Preferences… (or alternately type command ,).
6. Click on the Ringtone menu.
7. Select a ringtone you’d prefer to use. Each one you select will play so you can hear it.
8. Close Preferences when you’re done.

That’s about all there is to it. You can choose from over four dozen different distinct ringtones.

Have any trouble? Let me know.

Telltale Games has released the second episode of its Game of Thrones adventure game series. It’s titled “The Lost Lords” and can be downloaded as an in-app purchase for $4.99 from within the Game of Thrones app for the iPhone and iPad, and can also be downloaded for the Mac if you have bought a Season Pass for the game.

Here’s a summary of The Lost Lords:

House Forrester is in disarray. Their liege lord and his heir are dead, and Ironrath is occupied by Whitehill soldiers. The survival of the family depends upon those who are left. Placed at King’s Landing, the epicenter of intrigue, Mira Forrester must weigh her loyalty to Margaery Tyrell against the needs of her family, while choosing how to play the political games of Tyrion Lannister. One misstep could spell doom for Mira and her entire family. To the far north, Gared Tuttle finds that the wall and its crows hold little love for a squire from the Wolfswood, but finds kinship in the bastard son of Ned Stark. Gared must prove worthy of becoming a ranger in order to carry out the mission given him; one that is vital to the future of those he serves. To the east, Asher Forrester, the exiled son, is called back to Westeros to aid his family, but how can one man help when the Boltons rule the north with an iron fist? Meanwhile, an unexpected source of hope returns to the Forresters, but Ironrath is no place for the weak.

The game should serve as a nice way to past the time before Season 5 of the HBO Game of Thrones TV series kicks off in April.

• $4.99 – Download now for iPhone and iPad
• $24.99 – Telltale Store for Mac
• $29.99 – Steam for Mac

Once you’ve set up your payments in Google Play, buying apps, games and music can be a breeze, but what happens when you want to use something else to pay for an app? Maybe you’re saving your Google Play credit up for a movie. Maybe you don’t want your partner to get upset when they see your bill covered with Google Play purchases. Maybe your debit card is almost overdrawn and you need to switch over to something else until payday. Whatever the case may be, you need to change what — or who — is billed for your latest in-app purchase spree. And the best part?

You don’t even have to leave your app to do it.

Ed: Welcome to iMore’s new author spotlight column. Every Friday, we’ll be bringing you the perspective and charm of the best and brightest minds in the Apple community. To start us off, we’re thrilled to have the one, the only, the incomparable Jason Snell.

After spending 17 years at the same company, last fall I set out on my own for the first time. I’ve spent years writing and speaking about the inevitability of change, and how we have to embrace it. But as human beings we’re wired to prefer routines and dislike change — and I’m no different.

These days I don’t have a commute (other than to walk through a door). I’m not responsible for a staff of a few dozen people. I also don’t have an employer cutting me checks every other week and paying for most of my health insurance. I’m responsible for every word (and every bit of HTML and CSS) on my website. Even four-plus months in, I’m still adapting, trying to discover new rhythms.

More than ever, this experience has made me wonder how companies and corporate cultures fare when it comes to embracing change. Even riding high as it is now, with record financial results, Apple’s going through times of dramatic change.

Turn, turn, turn

Apple’s corporate culture, as constituted today, is one that was largely defined by Steve Jobs. The company’s focus on creating products that users want — rather than building products from available technology and marketing them heavily in the hope that somebody’s buying — has been a hallmark of Apple’s return to prominence from its near-death experience in the 90s.

But it’s Apple’s embrace of change and focus on the future that has always stuck with me as one of its most admirable characteristics. Since Jobs’s return, Apple has been a company never willing to rest on its laurels, never comfortable milking years out of old tech in lieu of striking forward with something new.

My favorite Steve Jobs quote isn’t one from a keynote or from his (truly amazing) graduation address at Stanford. It’s Jobs in 1997, telling journalist Steven Levy what he did when he learned that Apple had been keeping a museum’s worth of historical documents and artifacts about the company itself. “I said, ‘Get it away!’ And I shipped all that shit off to Stanford. If you look backward in this business, you’ll be crushed. You have to look forward.”

And then there’s my favorite single moment at a Steve Jobs keynote, which was the moment when he announced that the most successful iPod — essentially, the most successful Apple product ever — was being discontinued. Sure, the iPod mini was just swapped out for a even thinner iPod nano. The point was that Apple was leading the industry with a product that was on fire in terms of sales. The company could’ve ridden its momentum for another year, at least. Instead, Apple raised the bar.

There are plenty of other examples of Apple’s corporate culture and accepting the inevitability of change. I admire the way the company introduced the iPad with no fear about the possibility that it would cannibalize Mac sales. This was a lesson I learned during the early days of the web, when I was working for media companies focused on print: If you resist change out of fear that you’ll cannibalize your existing business, all you’ll be doing is allowing someone else to cannibalize your business instead of doing it yourself.

Is it any wonder that the two leading lights in tech magazine publishing, IDG and Ziff-Davis, stumbled mightily when the transition to the Web happened? (When I proposed that we embrace the web, I was told by one digital executive at Ziff-Davis that “the future is on CompuServe.”) CNET grew to prominence in the wake of the failure of the publishing giants, who were too afraid over the cannibalization of their core business to realize that they couldn’t protect it, and needed to replace it. They finally did realize, of course, but by then they were too far behind for it to matter much.

Better to be your own change agent. Apple’s still comfortable with that, and that seems awfully encouraging to me.

Living in a post-Jobs world

These days Apple’s biggest challenges when it comes to making change involve, oddly enough, breaking away from Steve Jobs. Jobs knew this was going to be absolutely necessary, and he told Tim Cook specifically not to allow Apple to be paralyzed by a “what would Steve do” mentality.

But it’s one thing to try to soldier on without Steve, and another to actively reverse decisions he made. Of course, Jobs reversed himself all the time — but he’s not here to do that now, so other people at Apple have to have the courage to go against his old decisions and policy statements.

The iPhone 6 Plus, the iPad Mini and acquisition of Beats are just three recent Apple moves that would have never happened if the word of Jobs had been treated as sacrosanct and unchangeable. Tim Cook changed Apple’s philanthropy program, as well.

It’s brutally tough to change corporate culture. Fortunately for Apple, change is its culture. By revisiting decisions made under Jobs, Apple’s current executives are actually honoring Jobs’s legacy. In a way, Jobs has given his successors a powerful gift — carte blanche authority to call ‘em as they see ‘em.

The news that Apple is building an online services team in Seattle is another example of a possible shift. Jobs was a staunch believer that Apple’s teams needed to be in Cupertino, and in the early says of OS X development engineers were told to move to California or leave the company.

I wonder sometimes if even this Jobs-era philosophy about having everybody physically in the same office will fade away. It will be a tough sell, to be sure–when you’re committing to spending $5 billion on a new corporate campus, you’re pretty much all-in on the concept of a physical workspace. It’s hard to imagine Apple retreating from against Jobs’s last big project.

But at the same time, technology from Apple and others allowed us to run Macworld with a large portion of the staff working remotely, and it was just fine. And from my current home-office headquarters, I’m able to use a Mac, the Internet, and a whole buch of clever software — Gmail, Slack, Google Hangouts, Skype, iCloud, Dropbox, and plenty more — to do my job. Could Apple change something even so fundamental about its personality?

Probably not. And yet… you never know, with Apple. And that’s one of the things that I continue to appreciate about it, to this day.