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February 6, 2015

New trademark applications reveal the Samsung S6 edge is in the works

by John_A

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Amidst all of the leaked images and information about Samsung’s forthcoming flagship devices, some new information from the Korea Intellectual Property Rights Information Service (KIPRIS) reveals some more concrete data about Samsung’s plans. The filings with KIPRIS are applications for trademark protection for the “Galaxy S6″ and the “S6 edge”. While Samsung may just be engaging in some proactive planning, this seems like a pretty good sign that the company is planning to follow a similar marketing strategy with their Galaxy S line of devices that they introduced with the Galaxy Note 4 and Galaxy Note Edge released last fall.

The fact that Samsung’s next flagship smartphone will go by the name Galaxy S6 is no surprise and is consistent with their naming convention for the last couple models. The name for a rumored device that will have one and maybe two auxiliary screens on the side or edges of a device is close to what most people have been calling it anyway, but there are a couple noteworthy issues with the trademark. First is the absence of the word “Galaxy” as part of the trademark. The second item of note is the use of all lowercase for “edge”. The all lowercase edge is probably just some marketing idea to try to be a little bit different. It is not clear though why Samsung may not have included Galaxy in the name for the S6 edge device.

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source: Galaxy Club
via: phoneArena

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