Samsung India scoffs at report that Micromax has usurped the throne

Issuing a statement of rebuttal against research firm Canalys, the Samsung India division seeks to set the record straight that no other company has bested Samsung in India.

Samsung India had a lot of strong words, and data, to back up its refutation of the Canalys report. The report had claimed that Micromax had made such strides in Q4 of 2014 in India, that the vendor now possessed 22% of the market share compared to Samsung’s 20%.

Samsung claims these figures are completely bogus and gives a quote from Asim Warsi, Samsung India’s Vice President of Marketing in Mobile business. “Our volume market share in the smartphone market in the year was 35.7%, which is more than double than that of the next player, while our value share was 40.2%, which is more than four times the next player. The GfK data is based on actual retail sales in 50,000-plus population cities.”

The GfK data Warsi refers to is from a different research firm that Samsung has relied on for its India market analyses.

The original news of Micromax surpassing Samsung was reported on by BGR, which you can view here. BGR is also reporting on Samsung’s response, which you can view in the source link below.

Source: BGR

Come comment on this article: Samsung India scoffs at report that Micromax has usurped the throne