ASUS teams up with AdBlock to block adverts on future smartphones and tablets

The Internet’s largest advertisement blocking service, AdBlock has announced that it has teamed up with ASUS in order to block adverts on all of the Taiwanese manufacturer’s future smartphones and tablets. The ads will only be restricted by default in the standard Android browser, which means they will still appear in third-party applications, like Chrome and Firefox.

Here’s what AdBlock co-founder and CEO Till Faida had to say about the collaboration:

“We’re extremely happy to team up with Asus, the first major hardware manufacturer to integrate ad blocking into their mobile devices. This is another call for innovation in the ad industry—a call getting louder by the day.”

So there you have it, folks. The ad-blocking revolution has started. I, for one, am not sure if this is a good or bad thing. I can see why it’s appealing to block all the adverts that clutter our device’s displays, but I can’t justify the lack of revenue that content producers will face as a result of ads not being displayed on their websites and Internet-based applications.

Source: Motherboard

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