BBC iPlayer to show trailers before programmes
When you next load up The Bridge on iPlayer, there’s a good chance the BBC will try to tempt you with another show. The broadcaster has announced today that short trailers will now be shown ahead of programmes automatically. They’ll be skippable, so hopefully the feature won’t be too bothersome when you’re trying to catch up with Newsnight over breakfast before work. For now these teasers are limited to the iPlayer website, specifically the Flash video player, although the BBC says it’ll be rolled out to the HTML version and other platforms next year. To aid discovery, the BBC is also developing a bookmark tool so that you can easily retrieve a show you saw before The Great British Bake Off.
Source: BBC (Internet Blog)
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