Facebook will focus on friends over publishers in the News Feed
Facebook just announced that it will make sweeping changes to the News Feed, the primary place where users find content on the social network. Over the next few months, users will see “more from your friends, family and groups” and ” less public content like posts from businesses, brands, and media,” so says CEO Mark Zuckerberg. The company says that it has heard from users that the so-called “public content” is crowding out “personal moments” that the Facebook platform was built on.
Zuckerberg notes that “it’s easy to understand how we got here,” saying that there’s been an explosion of video and other types of public content that has “exploded” on Facebook in recent years. Because of that, he said that “the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.” As such, it’s time to re-balance what people see when they visit the site.
Zuckerberg cited a recent study the company conducted about how using Facebook can correlate to your moods. Specifically, the study indicated that when using social media to make connections with people they care about, people come away feeling good about themselves. Conversely, passive reading of articles and watching videos can provide the opposite effect. Zuckerberg notes that’s the case even if the content in question is entertaining and informative.