Skip to content

January 12, 2018

Apple Promotes Subscription-Based Apps With Free Trials in the App Store

by John_A

Apple has opened a new section of the iOS App Store that promotes subscription-based apps offering free trials (via 9to5Mac).

Called “Try it for Free”, the subcategory appears in the Apps tab and is currently home to just four apps, including USA Today, 1Password, Panna: Video Recipes & Classes, and Lake: Coloring Books. Tapping “Free Trial” next to one of the apps takes the user to a screen showcasing the subscription offer (if the app hasn’t been previously downloaded), which details how long the trial runs, the recurring cost after the trial ends, and how to download the app.

All of the apps in the subcategory have offered free trials for some time, suggesting Apple is renewing efforts to push subscription-based apps by encouraging users to try them out for a time before committing to recurring payments.

Subscription-based apps tend to divide the user community, but adoption of the model has increased over the last six months. Apple began incentivizing developers to sell their apps for a recurring fee instead of a one-time cost when it made changes to its App Store subscription policies in 2016. Usually, Apple takes 30 percent of app revenue, but developers who are able to maintain a subscription with a customer longer than a year see Apple’s cut drop down to 15 percent.

Late last year, Apple also started letting developers offer discounted introductory pricing and time-limited free trials on auto-renewable app subscriptions, based on the idea that subscriptions provide a higher likelihood of an engaged audience.

Tags: App Store, App Store promotion
Discuss this article in our forums

MacRumors-All?d=6W8y8wAjSf4 MacRumors-All?d=qj6IDK7rITs

Advertisements
Read more from News

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: