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January 11, 2018

Fitbit, Fossil and Samsung on the challenges for wearables in 2018

by John_A

The first official day of CES 2018 is all wrapped up, and things were quite busy at the Engadget CES stage. Along with people like GoPro CEO Nick Goodman joining us at the show, we had other companies from the tech industry there as well. In one of our chats, we talked to executives from Fitbit, Fossil and Samsung about where they see wearables going in 2018, and what the biggest challenges ahead are for the category. A main point of emphasis was that moving battery life from days to months is key for wearables to succeed in the long term, which may seem obvious but will continue to be a main topic of discussion until there’s a major breakthrough.

You can watch highlights from the panel here, and below are the full names of the execs on stage.

Elina Vives, senior director of marketing, mobile computing and wearables, Samsung Electronics America
Melanie Chase, VP of brand marketing, Fitbit
Preston Moxcey, VP connected devices, Fossil Group

Click here to catch up on the latest news from CES 2018.

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