Fox Sports expands World Cup coverage to Twitter and Snapchat
Fox Sports is no stranger to leveraging the power of technology alongside its broadcasts. Now, it’s expanding its coverage of the forthcoming FIFA World Cup beyond TV, with plans to feature exclusive shows, stories and highlights across Twitter and Snapchat.
The channel will produce a 30-minute live show with host Rachel Bonnetta, streamed exclusively on Twitter from Moscow’s Red Square on each match day. It’ll feature Fox Sports personalities such as Rob Stone, Landon Donovan, Kate Abdo and Alexi Lalas, plus action previews and recaps, and fans can also jump onto @FOXSports and @FOXSoccer for near-live video highlights, goal replays and talent Q&As.
Over on Snapchat, Fox Sports will produce a Publisher Story, chronicling the day-by-day drama of the tournament through recaps, previews and features produced exclusively for the platform. Plans for the digital coverage are comprehensive, keeping diehard fans and newbs alike up to speed with the tournament without even having to watch it.