Google and the NFL finally partner, highlight clips and more coming to YouTube
The NFL can’t ignore Google and YouTube’s power anymore. A deal has been reached that brings highlight clips to YouTube in time for the Super Bowl and beyond. It’s not just YouTube as Google search results will provide more detailed information on games, which include kickoff times as well as the networks airing the games.
Google will promote the NFL on YouTube and other places, but they will also share revenue from ads that appear with the highlight clips and search results with the NFL.
Now before you go thinking that full games will come to YouTube, that’s not in the cards for now. The NFL wants fans to watch the games on the TV networks since they have paid a ton of money for those rights. Google will steer fans to both the networks and NFL.com, but in-game clips will be something fans will enjoy on YouTube starting as early as this week’s Super Bowl.
Now the only question I have is if the score in the above image will really be 0 – 0 with 10:45 left in the first quarter?
source: re/code
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