Sony considering all options amid struggling divisions

Things have not been going well for Sony. Even aside from the disaster that it faced with The Interview, the company has seen its mobile and television divisions struggle. Both of them are losing money and CEO Kazuo Hirai is tasked with composing a strategy to stimulate growth for Sony. Thousands of jobs were slashed in the last year and the computer division (Vaio) was sold. Still, more changes are in order for the giant. Sony is reportedly considering joint ventures and selling divisions to improve. The company is heavily leaning on its film and gaming divisions to carry it; however, that can only go on for so long.

Hirai made it clear last week in Las Vegas to reporters that electronics, entertainment, and finance are all important to Sony. However, he added that “within that there are some operations that will need to be run with caution – and that might be TV or mobile, for example.” Sony recently put a focus on high-end mobile devices but we have yet to see favoring momentum. Plus, the company fails make a push for key markets such as the United States. Sony is company with respectable brand recognition in the U.S.; it just needs to actually use it. A different approach is likely coming to the mobile division, but do not be surprised by a sale if no improvement is made.

Source: Reuters

Come comment on this article: Sony considering all options amid struggling divisions