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January 6, 2015

Got Milk? Samsung Wants You to Have It on TV and the Web

by John_A

Samsung-milk-music-ces-2015

Samsung’s Milk Media products will live in the shadows no more. Its Milk Music service, a station-based streaming client akin to Pandora, was launched in March 2014 exclusively on Samsung phones.

At CES, however, Samsung, announced its intention to bring Milk far and wide, and Milk Music is now available for download on Samsung TVs. A web player will be launched this spring.

Not to be outdone by its aural sibling, Milk Video, a video aggregation app (think of one place to view all the videos you see across dozens of platforms), was launched on mobile phones in November and will come to Samsung TVs in a few months.

While there’s no word yet on the phone apps ending their exclusivity on Samsung devices, the web music player will be available to the general public, independent of one’s ownership (or not) of a Samsung phone. As a Samsung exclusive, Milk Music was initially launched without ads in an attempt to woo people over to using Samsung devices. Samsung has stated that the app will not always be ad-free, which one could assume might correspond with the web interface launch.

One might also surmise that with new Samsung TVs shipping with the Tizen OS, this marks the beginning of Samsung’s long march toward independence from Android. Only time will tell.

Prepare yourselves for Milk.

Keep up with all things CES 2015 right here.

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