Many employee training and professional development initiatives can be improved with the use of online video.  Video content has a few basic attributes that can make the content easier to understand and retain in a number of different educational scenarios.  A few reported benefits of video eLearning are as follows:

• eLearning is preferred by employees.  More than half of employees report that they would prefer to learn new material on a platform that utilizes online video compared to in-house trainings with human resources representatives.
• eLearning is repeatable.  It is important to ensure that all employees within a department are up to speed on the same basic competencies.  A repeatable training method is a quality way to measure necessary base knowledge and subsequent growth.
• eLearning is cost-effective.  Employees can complete video modules during routine downtime instead of attending a conference for an entire week.  In addition, employees can work at their own paces and take extra time to master certain concepts.

Video has a higher level of engagement than standalone written materials.  In addition, video training is easy for employees to reference at a later date.  Instead of trying to explain complex, technical concepts, indexed video can allow employees to quickly and easily reference a live demonstration.

Video and Repetition can Improve Material Retention Rates

Learning new material almost always requires a degree of repetition that is unique to different individuals with different cognitive strengths.  KZO Innovations online video platform allows employees to target specific areas that require more repetition for adequate learning.  Similarly, employees can use some sections of video as review for concepts that they are already highly familiar with. Repetition can be refined in the context of professional development and training in the workplace.  Focus on providing the right repetition in specific targeted areas for each individual employee.

Work with Different Learning Styles Simultaneously and Build Reference Archives

Memory is not as straightforward as many people assume it is.  Video can be customized to cater to different learning styles simultaneously while furthering repetition.  A prime example of a video that caters to different learning styles would be a video demonstration that includes a transcript at the bottom or corresponding PowerPoint slides.  This video will address the following ways of learning:

• Learners that prefer to read text.
• Learners that prefer to see a task completed.
• Learners that prefer to hear how to complete a task in spoken word.

Archives of training materials such as video and PowerPoint can help employees focus on training presentations rather than trying to focus on the presentation while taking notes.  In addition, video can be paused or repeated.  Employees are less likely to be distracted by hunger or lengthy amounts of time spent sitting in an uncomfortable position.

Improve Adult Learning with Video

Video gives adults the ability to repeat necessary information and focus on the training presentation with fewer distractions.  In addition, the right eLearning platform can address different learning styles simultaneously.  Furthermore, the majority of workers report that they prefer video conferencing and training.  Improve overall business practice by investing in ongoing eLearning initiatives and reference video archives for employees.  In addition, an upfront investment in quality video education materials is much more cost-effective than traditional in-house training sessions.  It’s a win-win.

Presented by K-ZO