4 Things That Absolutely Every Customer Loves

Customer service can be a slippery slope these days. Some companies have a reputation for outstanding service, while others are known for being grumpy and unhelpful. Unfortunately, once a company garners a bad reputation, it can be extremely difficult to get back into the good graces of their customers.

The most successful and highest-rated companies are well aware of the importance of their customers, and they prioritize service above (almost) every other aspect of business. If you’re wondering what makes customers happy, then check out the list below of four things every customer absolutely loves.

1) When Everything Is On The Table

A lot of not-so-admirable companies (online especially) try to lure you into a trap and keep you there forever. Thankfully, not all companies are shady, and many of them are actually very honest and upfront. Customers always appreciate a company that puts it all out on the table, and by that we mean that there’s no fine print or hidden fees.

What you see is what you get, and companies that adhere to this are bound to rank high when it comes to customer satisfaction. For example, Instant Checkmate is one of the most popular sites on the Internet, and they’re constantly getting new members. However, if an existing member chooses to cancel, they can simply visit the company’s cancellation page, which makes the process quick and easy—as it should be.

2) Talking To A Real Person . . .

There is nothing, and I mean nothing, that is more frustrating than calling a customer service line and getting a generic robot recording. Seriously, it’s the most annoying thing in the world, especially the ones that actually try and get you to talk to them. You attempt to speak into the phone, and of course, the robot can’t understand you. So you sit there repeating yourself until you get angry and decide to give up.

On the opposite side of the spectrum, there is nothing more refreshing than a customer service line that actually gets through to a real person. Most people are delightfully surprised when a human answers the phone because they’ve become so accustomed to that annoying robot voice. Thankfully more and more companies are ditching the recordings and hiring real people to handle their member care services.

3) . . . Who Is Friendly And Helpful

Getting through to a real person is great, but if they seem grumpy or annoyed at your questions, then you might as well go back to the robot. It’s unfortunate when you come across a customer service representative who lacks the people skills that are absolutely vital to the profession. So, it comes as no surprise that people love it when customer service reps are friendly and genuinely interested in providing assistance in any way they can. The companies with the highest customer satisfaction ratings (like Amazon and Zappos) are passionate about hiring cheerful, outgoing, and helpful individuals to manage their member care efforts.

4) Feeling Appreciated

Every customer loves to feel like they are appreciated, and the best companies always make sure to convey this feeling whenever possible. Whether it’s a restaurant, clothing store, online service, etc., there are endless ways that companies can show how much they value their customers. One of the most common methods is to offer special deals or promotions that are only available to existing customers. This instills a feeling of exclusivity, and people always want to feel like they have access to something that others don’t. Deals and promotions also grab the attention of non-customers who want in on the action, so it’s an effortless marketing strategy that can ultimately lead to growth.

What makes YOU fall in love with a company’s customer service? Let us know in the comments!

About the author:
Jennifer Holden is a blogger from San Antonio, TX. She specializes in writing about customer service and business development.