Why Experimenting with Designer Fonts Help your Web site

Have you ever wondered about the readability aspect of your website? What do you think makes readers wish to come and read your content? While the design and layout are definite crowd pullers, the typography you use make sure viewers are not repulsed and stay on to read your content. Going by the latest reports, the trendier the font, the better it is for your website ratings. If you are yet to realize this, then it is time you did because playing around with typography is probably the latest design trend of 2014. 

Know your Type Basics 

To begin with the basics, you design an individual Typeface but you use the whole font. It is similar to the situation when you wish to read a story and buy the whole book that includes that specific story. Typeface, therefore, forms an individual design element within the font package.

As with all your website design decisions, it is essential to identify the correct font that will accentuate your need the best. There are two things that are usually considered:

• The specific reason why you chose the font so that you are able to justify your choice to clients, team members and most importantly to yourself;
• The ability of the font you choose to be easily modified

 The latter in this case is the most essential characteristic in a font in order to help in experimentation. CSS is often the preferred choice to facilitate manipulation of individual aspects of the font anatomy. For example, increasing or decreasing the font weight, case, and of course altering the letter or word spacing. Each of these has a definite impact, positive or negative, on the readability of your website text.

CSS is also an effective mechanism to define the font-stacking. This is another way of defining your preference for the way the browser should read your text.  

In the league

The cue has been well taken, and companies today are rushing in to fill in the much required need to design and experiment with website fonts. Google’s Monotype Typecast application, built in association with Monotype Inc., is fast gaining popularity amongst a whole range of amateur and professional designers. It claims to add that unique touch of independence enabling users to experiment with design and fonts in real time. The best part of the deal being that Google has made the fonts absolutely free. This encourages more and more designers to avail the benefit of exploring the gamut of possibilities in enhancing the readability quotient of their website manifold.

Google realizes that every website helps to announce the perspectives of individuals and companies to the world. It is, therefore, imperative that they should express it in their own unique way. In fact, using a well-designed Typeface positively accentuates the appropriateness of the message being delivered. It is, therefore, very important to add that personal touch through the use of the right font.

Define your style 

Websites help you to define your style. Fonts are an essential aspect of that style. As experimentation with font styles gain more ground, the scope for better and more refined expression of your intent increases. Ordinary is boring. Go for the exclusive and let the World awaken to your brand avatar in 2014.

Visit: – http://www.viziononline.co.uk