Bank of America Donating $1 to Product (RED) for Every Free iTunes Download of U2’s ‘Invisible’ [iOS Blog]
During yesterday’s Super Bowl broadcast, a new ad featuring rock group U2 announced that Bank of America would donate $1 to (Product) RED‘s fight against AIDS for every free iTunes download of the band’s new single “Invisible” [Direct Link]. The promotion will be active until 11:59 PM EST on February 2.
Product (RED) was co-founded by U2 lead signer Bono and activist Bobby Shriver in 2006, with Apple raising more than $65 million for the charity since then through special products. Last year, one-of-a-kind products designed by Apple’s senior vice president of design Jony Ive and designer Marc Newson were sold off at Sotheby’s charity auction to benefit Product (RED), which raised over $13 million.
(Product) RED is also affiliated with several other companies in addition to Apple, including American Express, Nike, and Starbucks, raising more than $200 million to date.
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