Apple’s iWatch and iOS 8 are reportedly fitness-focused

We still don’t know exactly what Apple’s long-rumored smart watch is, or what it’s called — yes, iWatch is probably right — but a report today from 9to5Mac posits a whole heap of new information. First, the wearable works in concert with “Healthbook,” a new internal app intended to track various fitness (steps, distance, etc.) and health metrics (blood pressure, heart rate, etc.). Second, it looks like Healthbook — at least currently — is a crucial part of iOS 8, and when paired with iWatch (or whatever it’s called) the two are “able to monitor several other pieces of health and fitness data.” It’s unclear exactly what that means. Like it’s name, Healthbook is apparently pretty similar to Passbook, and you’ll be able to swipe through various “cards” with health information.

Of course, none of this should come as a tremendous shock (though it’s all still firmly in the rumor bin) — word of Apple working on a wearable has been floating for quite some time, and it’s past the point of coincidence. Between Apple hiring wearable electronics engineers (notable ones!), meeting with FDA regulators about “mobile medical applications,” and the competition already staking a firm claim in the nascent smart watch market, no one following the tech news beast should be shocked. That’s to say nothing of the dedicated chip inside Apple’s latest iPhone (seen above). Regardless, with nothing officially announced just yet, we’ve reached out to Apple for more.

Filed under: Mobile, Apple

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Source: 9to5Mac

Jobs Biographer Walter Isaacson: ‘Execution is What Really Matters,’ Apple is the Best

Earlier this month, Walter Isaacson, the man who wrote the best-selling biography of Steve Jobs, garnered some attention when he told a CNBC interviewer that the “greatest innovation today” was coming from Google, not Apple.

Yesterday, Isaacson did an interview with Bloomberg TV, where he clarified his original statement and noted that while he believes Google is the more innovative company, with a clearer integrated strategy, Apple is better than Google at bringing products to fruition.

I will say one thing about the comment I made about Google being the most innovative. Innovation is great, but it ain’t everything. It’s not the whole equation. Execution is what really matters. Apple is the best at execution.

During the interview, Isaacson also commented on the iPhone 5c and Apple’s ability to make lower cost products, noting that he believes Apple’s unwavering focus on quality will not allow it to produce subpar products to compete in the low end device market.

I don’t think Apple will ever be great at doing low end. It really makes insanely great products to use the phrase Steve used 30 years ago, when he launched the Mac. What I think is going to have to happen is that they’re going to have to figure out a whole new set of disruptive products.

You’ve heard Tim Cook hint about that; whether it’s television or a wearable watch, I don’t think Apple’s going to do well trying to be in the commodity low end race with Samsung and others.

Apple made one of its first attempts into the mid-range market with the 2013 debut of the iPhone 5c, which it sold for $100 less than its flagship iPhone 5s. Apple CEO Tim Cook recently revealed that the launch of the iPhone 5c resulted in some inventory problems for the company, as it had underestimated people’s desire for the iPhone 5s.

The company expected a more balanced demand for both phones, which led to iPhone 5s inventory shortages. Due to the lack of demand for the iPhone 5c, it remains unclear if Apple will continue on with both a higher-end and a mid-tier phone for future releases. A recent report from The Wall Street Journal suggested that while Apple will release two phones in the future, it will abandon plastic casings.

As Isaacson suggested, Apple is rumored to be working on several products that have the potential to be “disruptive.” The company is said to be close to the launch of a revamped Apple TV product that will incorporate games, which could severely impact the existing console market, and the much-rumored Apple smart watch is also on the horizon.

Rumored ‘Healthbook’ App for iOS 8 Suggests Significant Health Component to iWatch

Apple is developing a new app expected to be released alongside iOS 8 that collects and organizes information and data points related to the users health, including fitness statistics from the new M7 processor in the iPhone 5s, and possibly other data collected from a new wearable product, reports 9to5Mac.

The app, reportedly called Healthbook, will be a preinstalled app that can track data points including a user’s blood pressure, hydration, heart rate and potentially other statistics like glucose levels. It could also remind users to take medications at certain times during the day.

The “Healthbook” application is said to take multiple user interface cues from Apple’s own Passbook app, which is software for storing loyalty cards, coupons, and other materials normally stored in physical wallets.

The new health and fitness application’s interface is a stack of cards that can be easily swiped between. Each card represents a different fitness or health data point. The prototype logo for “Healthbook” is similar to Passbook’s icon, but it is adorned with graphics representing vital signs.

9to5Mac also reports that Apple is designing iOS 8 with the iWatch in mind, saying that sources suggest the iWatch and iPhone will be “heavily reliant” on each other for health tracking. The iWatch will also include some mapping abilities as well.

The site suggests that the iWatch will include the ability to measure statistics that the Healthbook app can measure — including glucose levels and heart rate — though nothing concrete is known. It does say that sources suggest Apple has been able to combine several different health sensors into one chipset in order to make them all smaller.

Apple is also working on significant new features for its Maps app, including transit directions, though that feature still has significant amounts of work to be done and is not a “lock” to be included in iOS 8, claims the site.

The New York Times reported earlier today that several Apple executives met with the FDA last month to discuss mobile medical applications. One expert said the meeting could be “to get the lay of the land for regulatory pathways with medical devices and apps” or “that Apple has been trying to push something through the F.D.A. for a while and they’ve had hangups.”

Apple has made a number of health-related hires in the past year, including employees with expertise in health sensors and other mobile health devices.

iOS 8 is expected to be previewed at WWDC in June, while the iWatch — which 9to5Mac says is “well into development” — and new models of the iPhone are expected in the second half of the year.