Snapchat Opens ‘Lens Explorer’ Section in iOS App to Enable Discoverability of User-Made Lenses
Snapchat today announced that all users can now discover and unlock thousands of user-generated Lenses built by the app’s global creator community with “Lens Explorer.” This marks the first time that Community Lenses will be discoverable alongside the main, Snapchat-created Lenses in the Lens Carousel.
To find the new section, navigate to the Lens Carousel, tap the new smiley face icon in the top right corner, and tap a Lens tile to unlock the Lens you want. Then, the app will navigate you to the Snap Camera to try it out, or you can see how it looks on other users in featured Our Stories. Additionally, if you know the name of a lens you can directly search for it.
The Lenses found in Lens Explorer are made by creators using Snapchat’s Lens Studio, a desktop app for Mac and Windows that lets creatives and developers build augmented reality face filters and other effects that go to use in the Snapchat mobile apps. Today, the company announced that since Lens Studio launched last December creators have submitted more than 100,000 unique Lenses that have been viewed more than 2.5 billion times.
Lens Explorer is rolling out beginning today to the iOS Snapchat app.
Discuss this article in our forums