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July 4, 2018

Netflix Testing New ‘Ultra’ Tier of Service That Cuts Premium Plan Streams From Four to Two

by John_A

Netflix is reportedly testing a new tier of service for subscribers that supersedes the existing top tier Premium plan, according to Italian blog Tutto Android.

Titled “Ultra”, the new plan would allow up to four devices to receive Ultra HD video and audio streaming at the same time. In Italy, the tier is priced at 16.99 euros, or approximately $19.80.

Image credit: Evan Davis
Netflix has three subscription plans at present: Basic ($7.99), Standard ($10.99), and Premium ($13.99). Basic subscribers can watch Netflix on one screen at a time, Standard enables simultaneous viewing on two screens, and Premium allows up to four screens to be used at once to stream the service.

Commenting on the story, Netflix provided CNET with the following statement:

“We continuously test new things at Netflix and these tests typically vary in length of time,” Smita Saran, a Netflix spokeswoman, said in an email. “In this case, we are testing slightly different price points and features to better understand how consumers value Netflix.”

Saran went on to say that not all Netflix subscribers would see the Ultra tier currently being tested, and the company many never offer the plan and its features to a wider base.

The screenshot above indicates that the Ultra plan would reduce the number of simultaneous streams for Premium users from four to two, with Ultra subscribers getting four for their money at the higher price point. Similarly, users on the Standard plan appear to be getting only one stream instead of the usual two.

If the Ultra tier was ever to be officially adopted, it would essentially mean existing Premium users having to pay around $6 more for the same level of service they’re used to.

Netflix has increased the price of its subscription plans in the past. Back in November the company hiked its Standard plan by $1 and its top Premium plan by $2.

Tag: Netflix
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