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June 13, 2018

Plume is launching a $60/year subscription service for its Wi-Fi routers

by John_A

You can also spend $200 for a lifetime subscription.

Mesh Wi-Fi systems have exploded in popularity over the last few years, with some of the standouts including the likes of Google Wifi and Eero. Plume debuted in late 2016 as yet another entry into this niche, and today the company announced that it’s completely redoing its business model to be centered around a yearly subscription.

See at Plume

plume-wifi-press-01-3udg.jpg?itok=1ObUaU

The Plume Pods.

Dubbed as Plume Adaptive WiFi, the service costs $60 each year (or $200 for a lifetime membership) and grants you access to things like parental controls, speed tests, and things Plume refers to as “security products” and “active management.” It’s still unclear what that “active management is”, but according to The Verge, Plume’s CEO described it as something like this:

We’re attaching more and more devices to our routers — from computers to phones to streaming boxes to speakers to smart home gadgets — and it’s all getting really complicated and needs additional work… from somewhere or something… to run smoothly.

However, perhaps the biggest change is that you’ll now be required to have a Plume Adaptive WiFi subscription to actually purchase any of Plume’s products. The prices of these are heavily discounted (a three-pack of Plume Pods now costs $39 instead of the regular $179), and while prices will still rise as you add more to your cart, you’re going to save a substantial amount of cash compared to retail prices of Plume’s competitors.

Bet you didn’t wake up this morning thinking your Wi-Fi would be turning into a subscription service, did you?

Also, if you sign up for the service, buy a few Plume Pods, but decide not to renew, your routers won’t be completely bricked. They’ll continue to work, albeit not as well compared to a paying subscriber. It’s unclear what sort of differences we’re talking about, but it’s likely that Plume will do what it can to keep you handing over those $60 each year.

In addition to the new subscription model, Plume also announced the Superpod — a more powerful version of its Plume Pod that’s capable of tri-band networks. There’s currently no word on how much Plume Adaptive Wi-Fi members will have to pay for it, but orders will begin soon on June 15.

Whether or not you’re an existing Plume customer, what do you think about the transition to a subscription model? This is the first time we’ve seen it enter the router space, but it likely won’t be the last.

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