Comcast to offer unlimited data for an extra $35 a month

As the world’s attention shifts from typical cable services towards streaming alternatives, Comcast is trying its very hardest to keep people interested in its products. The company recently announced that it was bringing a ton of new content to the X1 and now, in what seems to be a complement this, it has rolled out an unlimited Internet plan for an extra $35 a month. The add-on gets rid of the pesky 300-gigabyte monthly data cap that has been put in place in Atlanta, Miami and Nashville. If enough people in these cities opt to get rid of the bandwidth cap then the offer could potentially see a bandwidth cap placed on all data plans across the country, encouraging heavy users to opt for an unlimited plan. It’s a clever way to recoup lost revenue because if, for example, 100,000 people pay for the service it can generate an additional half-million dollars for Comcast every month. The company conducted a survey and found that users would be more than willing to pay a flat fee to get rid of their data cap and make sure they weren’t stung with overuse fees. I mean, I know I would.

Source: Washington Post