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July 16, 2014

Apple and IBM Team Up For Major Enterprise Mobility Partnership

by John_A

Apple and IBM today announced plans for an exclusive partnership that will see them teaming up to “transform enterprise mobility” through a series of new business apps and services for iOS devices that will undoubtedly skyrocket Apple’s enterprise sales.

IBM will begin selling iOS devices to its corporate customers and will also create more than 100 industry-specific native apps that are built from the ground up for the iPhone and the iPad. IBM will also provide cloud services optimized for iOS with capabilities like device management, security, analytics, and mobile integration.

As part of the deal, Apple also has plans to offer a new AppleCare service that will be tailored to meet specific enterprise needs.

Apple CEO Tim Cook appeared on CNBC to discuss the news, where he said the partnership is about “transforming enterprise” and delivering on “the promise of mobile in a big way.”

The partnership will join IBM’s data and analytics capabilities with Apple’s consumer experience and its hardware and software integration, allowing the duo to create apps able to “transform specific aspects of how businesses and employees work using iPhone and iPad.”

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