Tim Cook Charity Lunch Action Ends, Earning $330,001 for RFK Center

Tim Cook’s second CharityBuzz auction, for a one hour lunch meeting with Cook at Apple’s Cupertino headquarters, ended today at $330,001. Bids for this year’s auction were quite a bit more reserved than the coffee charity meeting Cook auctioned last year, which brought in $610,000.

The money earned from the auction will benefit the RFK Center for Justice & Human Rights, a charity that aims to achieve “a just and peaceful world by partnering with human rights leaders, teaching social justice and advancing corporate responsibility.”

The winner of the auction will be able to meet with Tim Cook for approximately one hour at Apple’s Cupertino campus, on a “mutually agreed upon date.” The cost of the meal is included, but travel to Cupertino must be paid by the auction winner.

On May 10, Tim Cook added an additional benefit for the auction winner — a VIP guest spot at an upcoming Apple event, announced on Twitter.

Join me for lunch and advance human rights @rfkcenter.You can also be my VIP guest at an Apple event. https://t.co/02aONVPQM9 #RFKauction— Tim Cook (@tim_cook) May 10, 2014

Following multiple shill bids last year, CharityBuzz implemented a credit card authorization requirement for all bidding customers, a policy that may explain why this year’s auction was ultimately less popular with bidders.