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April 27, 2014

AOL strikes deal with Microsoft to get more eyeballs on its online videos

by John_A

Judging by the comments y’all leave on every story about AOL, a few of you still think the company makes its money off grandmas who forgot to cancel their landline service. In fact, AOL owns, among other things, The Huffington Post, TechCrunch, Engadget (hey-o!) and the online video service AOLOn — yep, the same one we use to publish our review videos. After inking a movie streaming deal with Miramax earlier this week, AOL has signed a distribution deal with Microsoft, which means depending on which OS you use, you might soon be seeing a lot more AOLOn videos than you’re used to. In particular, the agreement brings a portion of AOL’s 900,000-item catalog to MSN and Bing apps on Windows and Windows Phone. All told, according to Variety, the deal includes 15 channels (“technology,” for example), along with AOL’s 2014 original programming, though none of those shows have actually been announced to the public yet. Look for those videos to start popping up this summer; in the meantime, you can find our video reviews where they’ve always been.

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Source: Variety

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