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April 8, 2014

The Weather Channel comes back to DirecTV, but now with less reality TV

by John_A

After dragging on for months, a standoff between DirecTV and The Weather Channel has ended and the winner is pretty clear. In mid-January TWC went dark on the satellite service and DirecTV started pushing the three people left who don’t get their weather info from the internet to another channel, WeatherNation. There hadn’t been any movement since, but after news a few days ago that DirecTV signed a multiyear deal with WeatherNation, it appears The Weather Channel finally blinked.

A statement announcing the deal includes an apology to DirecTV and its customers from Weather Company CEO David Kenny, plus a promise to cut TWC’s reality TV programming by half on weekdays (Deadliest Space Weather is a real show). Other throw ins include the return of instant local weather and letting DirecTV subscribers stream The Weather Channel’s video feed to other devices over the internet no matter where they are. Now that this long national nightmare is over (DirecTV is still duking it out with the Dodgers, PAC-12 and CSN Houston networks), we’re hoping they go back and add a line ending TWC’s silly new practice of naming winter storms — that’s not a thing, stop it.

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Source: DirecTV

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