Nike celebrates ‘Air Max Day’ with the first shoppable Google Hangout
Would you buy a pair of kicks from a Google Hangout? Nike certainly hopes so. The company has teamed up with Asos to host the first shoppable Google Hangout tomorrow at 9am ET. The video celebrates 27 years of Nike’s Air Max trainer, and will appear on both brand’s Google+ news feeds as well as over 2 million other sites as an expandable ad (something brands have been able to do since December). Sneakerheads can shop while they watch, and make purchases directly from the promotion. We’re just hoping that one of the things up for sale is a pair of Nike’s limited-edition Air Max 1s.
Via: MarketingWeek
Source: Google+
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