HTC’s new One smartphone to go on sale ‘just minutes after it is officially announced’

At this point, we have a pretty clear idea of what HTC’s upcoming flagship smartphone will look like. Everything from its unique duo rear camera, to its refreshed version of Sense to its familiar One-like aluminum body has been leaked in the lead up to the company’s March 25th event. And now, thanks to the UK retailer Carphone Warehouse jumping the gun, we know the handset, dubbed the “new HTC One (M8),” will be available to purchase “just minutes after it is officially announced” at six locations in London. How’s that for spoiling the surprise? It’s clear from this release that HTC intends to waste no time directing attention from its headline-dominating launch into direct retail sales. Whether or not that gamble pays off is another matter. But we’ll know soon enough if that market opportunism can successfully channel fanboy enthusiasm into dollars and pounds. You can check out the full release after the break.

[Image credit: TD Beta]

All new HTC One available from Carphone Warehouse from 25^th March announcement day

London, 18.03.14: In a retail first, Carphone Warehouse has revealed that the new HTC One (M8) handset will be available from selected stores from around 4pm on Tuesday 25^th March – just minutes after it is officially announced.

The new HTC flagship device will be officially unveiled by the manufacturer at special events in London and New York earlier that afternoon. Shortly after, the new HTC One (M8) handsets will be transported directly from the venue of the launch announcement to six Carphone Warehouse stores in London. Westfield Stratford, Westfield White City, Oxford Circus, Centrepoint and Tottenham Court Road stores will all be hosting special events celebrating the HTC launch with entertainment and giveaways as well as the first chance for customers to get their hands on the new device. Carphone Warehouse at Selfridges will also be stocking the handset from the same time.

Full information including videos of the new handset will be shared on www.carphonewarehouse.com and customers will be able to order the HTC One (M8) over the phone from the same afternoon, before it is available from all 770 Carphone Warehouse stores and to order online shortly afterwards.

A Carphone Warehouse spokesperson comments, “The HTC One is an award winning handset that set the bar for design during 2013 and made many sit up and take notice – the new HTC One M8 is likely to continue that trend and will cement HTC’s future as a heavy-hitting smartphone manufacturer. We know how keen customers are to get hold of the latest tech as soon as possible and that is why we are so excited to be able to offer the new HTC One so quickly after it is unveiled.”

Customers can pre-register their interest in the new HTC One (M8) now at http://www.carphonewarehouse.com/help-support/advice-and-news/news/launchpad-rumours/htc-rumours

Filed under: Cellphones, Wireless, Mobile, HTC

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