THE BUSINESS BENEFITS OF GOING MOBILE

Going mobile is the name of the game for business nowadays – whether you’re strictly online or a bricks and mortar business with a website on which you advertise your wares. The global mobile statistics for last year (2013) speak for themselves and demonstrate clearly the advantages of web application development. In the US 25% of web users nowadays are accessing the internet purely via mobile devices (and 22% in the UK). While this may not seem a huge number, it represents a quarter of the market and this is a growing trend. In some of the emerging economies like India, Ghana and South Africa the figures soar to more than 50%, while Egypt comes in top of the league tables with a massive 70% of web users who never use a desktop Web.

Internet users nowadays are wandering around with internet connected computers in their pockets – their smartphones and this opens up a whole new range of opportunities for businesses large and small. Businesses who want to stay ahead of the game need to ensure that their websites are mobile friendly so that prospective customers can access the websites on the go.
Making sure your website is mobile friendly is not that difficult. It just means that you need to take into consideration the following issues:

• The website needs to be optimised to fit the screen dimensions on mobile phones and tablets (this means using a responsive web layout that will adapt to the screen whatever its size)
• The website needs to load quickly so make sure it’s not cluttered with videos or images that will slow down load speed
• Make sure your contact details are easy to see whatever the screen size – this will ensure that any prospective customers can find your premises or easily contact you online 

In order to make sure that your business keeps up with internet trends, then getting a web designer to create a mobile app for you is a great way of adding to your revenue. More and more web designers are creating apps for business and the costs are starting to come down, making this a viable option for all businesses. Modern mobile devices have built in technology that enables users to interact with the digital environment at the click of a button. Tapping into this potential with a mobile app is a sure fire way of providing your customers with a better mobile experience.

One of the advantages that mobile apps have over websites is GPS technology which can deliver a responsive user experience by emerging the user in their environment. By using GPS or QR codes, you will be able to target your audience via location in order to deliver content. Using a mobile device provides users with tactile technology that will add to their user experience – they can literally hold your brand in their hands and use their fingers to swipe through your information – a great way of immersing the users in your brand and creating deeper engagement than an ordinary website would, and this is where a good web development London company would be able to help.

In order to ensure that prospective customers download you app, you will need to provide a great app that delivers a great experience. This means:

• The app should provide added value to the user
• The app should be convenient and easy to use
• The app should be cross-[platform so that it’s suitable for all types of mobile device
• The app should be useful enough to become an addictive tool that users rely on
• The app should deliver a good return on investment (ROI) for your business

If you’re a small to medium business owner in the UK you may be thinking that all this technology is way beyond your budget. You couldn’t be more wrong – web and app development is a rapidly growing industry and costs are coming down at a rate of knots. If you’re thinking that this is something you really can’t afford to have – then think again. This is something that you really can’t afford not to have – going mobile is the only way of keeping your business ahead of the game. Just take a look at this infographic that demonstrates the popularity of mobile device usage in 2013 and you’ll soon see why going mobile is the only way forward for business.
There are plenty of web application development services in the UK that will provide a bespoke software development solution at an affordable price. Whether your customers are national, global or merely local, keeping up with the tech trends of today is a must if you want to stay in business. Look online for one of the award winning web design agencies and get in touch for an initial consultation. You might be pleasantly surprised at just how affordable a mobile solution is. You’ve probably used the print media for advertisements in the past (even if it’s just a fee to be listed in the Yellow Pages or Thompson’s Local Directory). Going mobile is a great way of advertising your services and should be seen as an essential part of your PR strategy.