Tim Cook Angrily Rejects Political Proposal Asking for Profits-First Policies

During Apple’s annual shareholder’s meeting today, CEO Tim Cook angrily rebuffed a representative from the National Center for Public Policy Research or NCPPR — a conservative think tank — that asked the company to disclose the costs of its sustainability programs, such as solar energy facilities, and to embrace a corporate policy that focused on profits above all else.

The representative asked Cook about the impact of the company’s renewable energy programs on its bottom line, and also asked Cook to commit to only undertaking projects that were explicitly profitable.

The CEO did not take this well, according to a report from MacObserver, which said that Cook’s body language changed significantly and his gentle and controlled speaking style gave way to a rapid-fire response.

What ensued was the only time I can recall seeing Tim Cook angry, and he categorically rejected the worldview behind the NCPPR’s advocacy. He said that there are many things Apple does because they are right and just, and that a return on investment (ROI) was not the primary consideration on such issues.

“When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.” He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.

Finally, Cook looked at the questioner and said “if you want me to do things only for ROI reasons, you should get out of this stock.”

Following the meeting, the NCPPR released an incendiary press release that is heavily critical of Cook, flaming that shareholder value is destroyed in favor of efforts to combat climate change.

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Apple to Charge Fees for Out-of-Warranty Chat Support

Apple is planning to institute fees for users that are seeking online chat support for out-of-warranty products, reports 9to5Mac. The company has reportedly been working on a new web payment system that includes a paid chat support feature as well as a function allowing customers to schedule product repairs and replacements.

Currently, customers can use Apple Support’s online chat feature at no cost to receive technical support on out-of-warranty products that are not covered by AppleCare, but the new rules would bring chat support under the same umbrella as Apple’s phone support, which does carry fees for products with expired warranty periods.

All of Apple’s products receive 90 days of phone support at purchase, which can be extended to three years with AppleCare. Customers seeking over-the-phone help for out-of-warranty products must pay a fee between $29 and $49. A similar fee of $19.99 will be required for chat support going forward, though users will be able to request an exception to the fee.

Apple has also developed a system that will allow customers to make payments via its support website, and that system will be used to set up hardware repairs and replacements via chat.

Using the new web payment system, we’re told Apple plans to offer the ability to set up hardware repairs via chat that require a hold on a credit card or pay per incident fee. Rather than having to call in, users will be sent a link that’s live for 24 hours in order to complete the payment.

Chat fees reportedly began appearing in August following Apple’s support site redesign that introduced 24/7 live chat, but thus far, employees have been instructed to grant exceptions on all support requests up to the official launch of the paid service.

Apple’s new chat support policies may go into effect as soon as next week, but the company will reportedly be waiving fees for iCloud issues and accidental damage cases where users are requesting to purchase repair or a replacement via chat.

Tim Cook Says Apple’s Sapphire Facility Is for ‘Secret Project’

When asked about Apple’s U.S. manufacturing efforts during a question-and-answer session with Apple shareholders today, CEO Tim Cook said the company’s new sapphire production facility was for a “secret project” that he couldn’t talk about, according to a report in The Wall Street Journal.

Cook did not give any more information, but did say separately that the company is working on “extensions of what we’re already doing” and also “things you can’t see”. He reiterated that secrecy is important because Apple is “getting ripped off left, right and sideways” by competitors.

In response to a question about manufacturing in the U.S., Cook pointed to a plant a supplier recently opened in Arizona to produce sapphire exclusively for Apple. There’s been speculation that Apple may use the super-hard sapphire to produce scratch-resistant screens for future iPhones. Cook said the Arizona facility was a “secret project” that he couldn’t talk about.

But then, he said other Apple suppliers “already make” glass for iPhones in the U.S. An Apple spokeswoman declined additional comment.

Apple routinely denies having any particular new project in the works, so it’s possible that a future iPhone model with an ultra-durable sapphire screen is the “secret project” to which Cook is referring, though there are a number of other possibilities for sapphire crystal including a potential smart watch product.

Cook previously confirmed that the plant would make sapphire, but the company has thus far refused to say anything more about it. He also said that investors should plan to hold Apple stock for the long term, saying to investors looking for a quick turnaround, “I encourage you not to invest in Apple.”