O2 also considers blocking phone ads
More than one UK network is weighing up whether to offer its customers mobile ad-blocking tools. After EE stepped forward over the weekend, O2 is doing the same through an interview with Business Insider. Robert Franks, managing director of digital commerce at O2, says the carrier is “absolutely” looking at the practice. “When I say we are looking at these technologies, we are not just paying lip service to them,” he explains. “We are absolutely having conversations which are well-advanced in terms of what that technology would do in our network…and how we would position this with customers.”
Source: Business Insider
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