Teens have trouble telling between Google ads and search links
You may have have a keen eye for that golden “ad” marker when you’re searching Google, but not everyone is so astute. UK watchdog Ofcom has posted a study showing that just 31 percent of kids aged 12 to 15 can tell the difference between a Google search ad and the real results just below them. They also tend to be overly trusting, as 19 percent of those young teens believe that all online results must be true. Not surprisingly, the figures get worse with younger children — just 16 percent of those aged 8 to 11 know whether they’re seeing an ad or a result.
Via: Financial Times, The Verge
Source: Ofcom
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