Samsung Gear S2 goes under the spotlight in new “Turn the bezel” advertisement
In Samsung’s latest advertisement for the Gear S2 smartwatch, the company focuses on the life experiences one can have with just a simple turn of the bezel.
Coming in at over two minutes in length, Samsung’s new advertisement showcases what the Gear S2 brings to the table. Nearly every aspect of the video is framed in a full-circle to represent Samsung’s newest Circular UX. The company shows people standing in a circle formation around the smartwatch display to represent the circular bezel that spins around and around. The people move around the circle just like you would move the bezel. The spinning is paused at multiple apps to show off the experiences one can have with all that Samsung has included. These include the music player, S-health for fitness tracking and heart-rate monitoring and the messaging app. Samsung then writes that the Gear S2 “gets better with every turn.”
Samsung’s Gear S2 is available in stores today. You can check out the advertisement in the video down below.
Click here to view the embedded video.
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