Sky reinvents itself with the Sky Q box
Television is going through a period of transition that’s greater than almost anything that’s been seen up to this point. The inexorable rise of the internet, smartphones, tablets and on-demand viewing have combined to relegate the communal living room TV to being just another screen. That’s a problem for Sky, which for so long has offered a single box — more, if you had the cash — as gatekeeper between you and its entertainment riches. The firm knows that it’s going to have to adapt if it’s going to remain king of your viewing universe, which is why it’s launching Sky Q, formerly known as Project Ethan, the long-awaited set-top box, or should that be boxes, of the future. Slideshow-341705
Source: Sky
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