Samsung wants to increase people’s desire for mid-range handsets

A new report suggests that Samsung might bring some of the features found on its flagship lineups to mid-range handsets.

With the release of the Galaxy S6, Galaxy S6 Edge, Galaxy S6 Edge+ and Galaxy Note 5, the company introduced a slew of new features. Samsung’s new strategy is to launch less smartphones but make them more desirable, and it’s going about this by introducing some of its most popular features on a wider variety of phones.

Some of Samsung’s mid-range handsets that could take part in this include the Galaxy A3, A5, A7, and A8. Currently, buyers who want the latest and greatest are forced to buy from one of Samsung’s upper lineups. According to The Korea Herald, Samsung may start by widening support for Samsung Pay, the company’s mobile payment service. Samsung believes this approach will not only lead to increase of desire for mid to low-range handsets, but generate more active users for its new payment service. The company will also seek to take design cues from its flagship lines for future handsets. It should also be noted that Samsung plans to bring a number of other sensors and features, although not directly specified.

Source: The Korea Herald
Via: Android Headlines

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