New Motorola ad campaign explores your PhoneLove

Motorola is launching a new ad campaign for their smartphones, including the Motorola Moto X Pure Edition and Motorola DROID Turbo 2, based on the premise people really love their phones. As part of the campaign, Motorola has enlisted the help of Ashton Kutcher to conduct a series of experiments to see just how far people will go in their relationship with their mobile device.

In the social experiments, Kutcher and the team supporting him put unwitting participants in the position of choosing between their phone and themselves. The goal is to show them that they care a lot more about their smartphones than they may think. Any ad campaign would not be effective if it did not also help highlight the superiority of a product versus the competition and Motorola has covered that base as well. In one experiment, where users try to refrain from touching their phones for as long as possible. Motorola and Kutcher point out the hands free benefits of a Moto X Pure Edition. Another video, in which participants are tricked into thinking their devices are destroyed in a drop to a block of stone, highlights the new shatterproof screen of the DROID Turbo 2.

The first two videos in the new #PhoneLove campaign are now available on YouTube and you can check them out below. Motorola says more “experiments” from Kutcher will be forthcoming.

Click here to view the embedded video.

Click here to view the embedded video.

source: Motorola

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