Amazon Underground experiences a major improvement in first two months

Amazon Underground is available exclusively from Amazon for Android devices. In its first two months, the app has increased its selection of free apps, games and in-app items by three times.

Over the past two months, Amazon Underground has seen an incredible growth spurt in terms of available applications. Popular games such as Monument Valley, Dumb Ways to Die 2 and many more top titles have been able to hit the market. Best of all, they are completely free.

Here was the statement made by Amazon’s Appstore Vice President Steve Rabuchin:

“In just the first two months since launch, we’ve tripled the free selection of apps and games in Amazon Underground and continue to add more content every day. Customers can now experience the entire world of Monument Valley for free. They’ll also receive nearly $50 in value of in-app items for reef building in Nemo’s Reef.” “In Amazon Underground, customers have access to apps, games and in-app items, such as extra lives and levels, completely free—providing an entirely new way to enjoy their favorite apps and games.”

Unlike on Android and iOS, developers can earn cash for every minute someone spends on their app. Developers of popular games such as Jetpack Joyride, Fruit Ninja, Monument Valley and more spoke about their recent success.

Shainiel Deo, CEO of Halfbrick Studios made the following statement:

“We’ve been thrilled with the performance of Jetpack Joyride and Fruit Ninja as part of the Amazon Underground program in the month since launch. Thus far we have doubled the downloads and revenue from our apps in the Amazon Appstore and most interestingly, customers are engaging with our in-app purchase content within our games at an extremely high rate. Since all in-app purchases are free in Amazon Underground, they can play the games in new and exciting ways.”

Tero Raji, SVP of Game Business at Rovio made the following statement:

“We included four of our popular titles in Amazon Underground at launch, aimed at reaching as many fans as possible in the Amazon ecosystem. In the first month since launch of these games, the Amazon Underground model has brought us up to three times more revenue compared to the same games’ user revenue in the Amazon Appstore previously.”

Executive Producer of Monument Valley, Dan Gray said:

“It’s always been our aim with Monument Valley to create a meaningful experience for all types of players,” “It’s great that there’s now a service in Amazon Underground that lets us reach millions of people that wouldn’t usually pay for games, without compromising the game design or its principles.”

Source: Amazon

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