HTC gives Apple the boot in new One A9 commercial
HTC today released a new “Be Brilliant” full-length commercial for the One A9. It’s without a doubt a strange commercial, but subtly urges society to stop walking around with the same smartphones and “be different”. I think we all know what group of users HTC is referring to there. Instead, you could also “be free” by purchasing a One A9. The jabs at Apple doesn’t stop there, though.
In fact, there’s a scene where the main character in the commercial literally jumps on a table and kicks a plate of apples. A YouTuber asked HTC if there was any symbolism with this scene, and got this response:
“Maybe it was symbolism, maybe it wasn’t. That’s for you to decide.”
We’re going to say that’s symbolism.
Click here to view the embedded video.
The commercial (video above) is almost reminiscent of a Hunger Games trailer (or Apple’s own 1984 ad). HTC even has their own Peeta, Katniss, and loyal following at the end of the clip! So, who’s ready to kick the plate of apples and switch over to the HTC One A9? Any takers?
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