Motorola opening up its own storefront in Chicago for the holiday season

Motorola today revealed that it will be opening up its own experiential “Moto Shop” this holiday season. Consumers will be able to walk into the Moto Shop and experience all of Motorola’s new products in-person, such as the Moto X Pure Edition and updated Moto 360 smartwatch.

Much like Apple’s storefronts, Motorola says there aren’t any phones “on display outlining technical specs.” The Moto Shop is an entirely hands-on experience, where consumers will be able to fall in love with a device from Motorola. The company is taking the experience beyond just hands-on, though.

With the Moto Shop, Moto Maker is no longer just an online workshop where consumers can design their own smartphones. Buyers will now be able to create their own Moto X Pure Edition at the design studio in the Moto Shop, where people will be able to get a hands-on experience with all the different types of leathers, woods, and plastics Motorola offers. The company is also making sure to keep its broad range of colors in-store so that buyers can get a physical look at how the colors might mesh with their new device.

Additionally, all of the Moto 360 smartwatch variations are available in-store, so you’ll be able to build your own watch right then and there as well.

Motorola says that Moto Shop will be located in Chicago on 108 N. State St. (Suite 140 at Block 37) and will open on November 7. The company says there will also be a grand opening celebration on November 14, which is something you don’t want to miss out on!

Be sure to hit the source link below for more pictures of what will truly be an “experience” store.

source: Motorola

Come comment on this article: Motorola opening up its own storefront in Chicago for the holiday season