Apple thought about making a car back in 2008
The possibility of an Apple-made car isn’t anything new — as it turns out, it’s practically old news. iPod co-creator (and Nest CEO) Tony Fadell tells Bloomberg that he and Steve Jobs had “multiple” discussions about a car in 2008. They asked each other high-level questions, such as what the dashboard would look like and what the power plant would be. The idea didn’t progress beyond that point due to a combination of tight resources and a lousy economic climate. Apple was swamped with iPhone work, and the American car industry was “almost dead.” Why get into cars at a time when the field’s heavyweights were asking for bailouts?
Via: The Verge
Source: Bloomberg
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