A&E and Vice hope that you still like conventional TV
You may be devoting a lot of your viewing time to streaming services, but A&E reckons that you still have a soft spot for old-school TV. Its parent company A+E Networks is teaming up with Vice to launch Viceland, a 24-hour TV channel aimed right at that all-important youth demographic. They’re largely leaning on Vice’s edgy reputation to draw you in — the initial shows include Gaycation and Weediquette, and Spike Jonze is overseeing the channel. However, they’re also acknowledging the realities of an era where DVRs and online video are commonplace. Viceland is planning to run fewer ads during prime time, and there are hints of “innovative monetization strategies” that won’t simply involve wave after wave of commercials.
Via: Variety
Source: A+E Networks
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