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26
Oct

HTC fitness devices delayed… again


htc-grip-first-look-aa-16-of-17

The HTC Grip was all the hype for fitness fans when it was revealed at Mobile World Congress 2015. Sadly, we were only able to grip to the idea of this device coming soon for so long. The estimated Spring release window came and went with no news, until HTC revealed the product was delayed until “later this year”.

We are quickly approaching the holiday season and continue to wonder whether we will have this nifty activity tracker under our Christmas trees. To everyone’s disappointment, it seems such will not be the case. The guys at Phandroid have reached out to HTC, only to discover their “ecosystem of devices” done in partnership with Under Armour will not be available until early 2016.

As we continue to develop the Connected Fitness platform and elevate our product offerings, Under Armour and HTC have decided to launch a fully integrated digital ecosystem of products early next year. This global launch will provide the tools needed to help athletes of all levels track, manage and improve their health and fitness. Our teams have done a remarkable job bringing these products to life and we’re excited to share them with the public soon. -HTC

Whether we will see the HTC Grip launching with this “ecosystem” of devices or not is still unknown. The Taiwanese manufacturer seems to have changed its plans since MWC and they haven’t made any mention of this specific activity tracker. It’s possible they have slashed it in exchange for whatever new products they are working on. I would be willing to bet they will at least release a similar one, though.

In the meantime, those who don’t want to wait until 2016 to get an activity tracker should probably start looking around for other options. After all, who’s to say there won’t be other delays? Let’s hope not!

 

26
Oct

Nexus 5X review


Buy the Nexus 5X from the Google Store

The Nexus 5 was arguably one of the most popular Nexus smartphones ever made, and with LG also manufacturing its predecessor, the company was quickly becoming a fan favorite as a Nexus manufacturer. Motorola may have been given the opportunity to create the high-end Nexus 6 after it, but here we are, two years after the Nexus 5 was launched, with its somewhat unexpected, yet highly anticipated sequel, once again from LG.

The growing number of high quality but affordable smartphones means that the competition is completely different from what the Nexus 5 had to face, but does its spiritual successor manage to improve upon what made the original so good? We find out, in this comprehensive Nexus 5X review!

Nexus 5X in video

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Design

LG Nexus 5X Unboxing-13

The LG-manufactured Nexus 5X features a design language and build quality that is very similar to the Nexus 5, but in today’s landscape filled with metal-clad and glass-backed premium handsets, the latest Nexus smartphone is considered more of a mid-range device than a flagship, especially now that the more high-end Nexus 6P is in the picture. The Nexus 5X is made entirely of plastic and, therefore, feels extremely lightweight, weighing just a little over 130 grams. That’s not to say that the device feels cheap in the hand, as it is very sturdily built, but the Nexus 5X doesn’t offer the premium feel that you get with a device made with metal or glass.

It is a very attractive device as well, with its rounded corners and back that tapers slightly. The plastic rear comes in a matte finish that not only helps avoid fingerprints, but also makes it very easy to grip the phone. With a comparatively smaller 5.2-inch display, the handling experience available with the Nexus 5X is fantastic, with the phone’s relatively compact size also allowing for comfortable one-handed use.

LG Nexus 5X Unboxing-17

As was the case with the last few Nexus smartphones, there is a Nexus logo on the back of the Nexus 5X, written in the landscape orientation. Unlike previous iterations where the logo was embossed or made of separate pieces, it is simply painted on this time around. This has likely been done to avoid any issues with the letters falling off, which has happened in the past, but this also means that the paint might fade over time. There is also a slight bulge with the rear camera, but it isn’t as glaring as some other devices with protruding lenses, due to the back panel tapering upwards to meet the lens.

LG Nexus 5X Unboxing-23

Taking a look around the device, on the right side is the power button and the volume rocker, and while the buttons are very easy to press, the tactile feedback isn’t as solid as would be expected. The SIM card slot and a microphone are on the left and up top respectively, and at the bottom is the headphone jack and the USB Type-C port, with the Nexus 5X joining the slowly growing ranks of smartphones that have adopted this new standard. In true Nexus fashion, there is also a bright LED notification light that is cleverly hidden under the grill of the front-facing speaker.


nexus 5x vs nexus 5 quick look aa (7 of 11)Don’t miss: Best Nexus 5X cases10

LG Nexus 5X Unboxing-15

USB Type-C is a slight inconvenience at the moment

USB Type-C does remain an inconvenience however, with the latest USB standard being so new. The reversible nature is great, but given the fact that the cable included in the box is USB Type-C on both ends, it is certainly a hassle for charging the device on the go, with you having to remember to keep the included charger and cable at hand. Unlike with the Nexus 6P, there is no USB Type-C to regular USB cable available in the box, so you will need to shell out some extra money to pick up one of these cables for your data transfer needs, depending on what your computers support.

Display

LG Nexus 5X Unboxing-20

The Nexus 5X comes with a 5.2-inch IPS LCD display, with a Full HD resolution, resulting in a pixel density of 424 pixels per inch. Even though this screen isn’t of the Quad HD variety, you won’t find yourself missing the higher resolution, with this display still offering plenty in the way of sharpness. The viewing angles are fantastic, and the colors aren’t overly saturated. The drawback here is when it comes to outdoor visibility, which is still manageable with the brightness set to the highest level, but this isn’t the easiest screen to see in direct sunlight.

Performance

LG Nexus 5X Unboxing-25

Under the hood, the Nexus 5X comes with a hexa-core Qualcomm Snapdragon 808 processor, clocked at 1.82 GHz, and backed by the Adreno 418 GPU and 2 gigabytes of RAM. This is similar to the processor package found with LG’s current flagship, with the exception of a lower 2GB of RAM, which might seem a little low, but there have been zero issues with performance thus far. It handles everything from general tasks to multi-tasking to gaming very well, and things remain smooth and snappy throughout, undoubtedly helped along by the pure Android experience available on-board. It will be interesting to see how future proof this device is, but for now, it manages to hold its own quite well.

Hardware

LG Nexus 5X Unboxing-26

Setting up Nexus Imprint for the first time is extremely fast

The most notable addition in hardware is the fingerprint scanner on the back, a useful addition possible because of Android 6.0 Marshmallow’s built-in fingerprint support, which Google is calling Nexus Imprint. The scanner is conveniently located to be within very easy reach of your index finger, and lets you wake up and unlock the device in one go. The setup process is also extremely fast, requiring just up to 5 taps to register a fingerprint. Waking up and unlocking the device may not be instantaneous, but is quick enough that you likely won’t even see the lockscreen, and the scanner is also surprisingly accurate, with there having been no instances of the fingerprint not being recognized so far.

LG Nexus 5X Unboxing-22

16 or 32 gigabytes of on-board storage is available, but with no expandable storage via microSD card to found here, you will definitely be better off opting for the larger storage option. The device comes with a single front-facing speaker on the bottom chin, which sounds quite good, but is a little on the flat side. While a dual speaker setup would have of course been better, this implementation is still better than any rear-facing or bottom-firing speakers out there.

LG Nexus 5X Unboxing-19

In the case of the battery, the Nexus 5X comes with a 2,700mAh unit, which generally lasts for a full day with average use, but not a whole lot more. The battery is also very easy to kill with heavy gaming, so you will have to remember to have the charger handy in case that is what you are planning to do. The new battery-saving feature introduced with Android 6.0 Marshmallow, called Doze, does work very efficiently. It puts the phone in a very deep state of sleep and limiting any unnecessary app activity. This will cause notifications to be delayed unless set as high priority however, with the device only periodically syncing them in this case, but it is a small price to pay for better battery life.

Unlike the last couple of Nexus iterations, the Nexus 5X doesn’t come with support for wireless charging, but you do get fasting charging on here, with the device able to charge fully from 0 in about 90 minutes.

Camera

LG Nexus 5X Unboxing-11

One of the disappointing aspects of most Nexus smartphones has been the camera experience, and while the Nexus 6 has changed that to some extent, Google is hoping to continue to improve in this regard with the Nexus 5X and the Nexus 6P. There is a new 12.3 megapixel sensor to be found here with a pixel size of 1.55 microns, f/2.0 aperture, and a laser auto focus system. There is no optical image stabilization however, and while it may not be needed to take great pictures, its unavailability does make a noticeable difference when recording video. This new sensor also allows for the recording of slow motion video at 120 fps, and this feature is a lot of fun to play around with. The slow motion capture is extremely smooth, and Google’s photo editing application let’s you select exactly which parts of the video you want to slow down.

LG Nexus 5X Unboxing-33


nexus 5x first look aa (22 of 28)See also: Google confirms Nexus 5X and 6P ‘double-twist’ camera gesture canned19

It is very easy to launch the camera, requiring only a quick double press of the home button. The camera application found here is still very minimalistic, but does bring some improvements over previous iterations. You can swipe left or right to toggle between video recording or taking pictures, and the HDR toggle is located conveniently on the viewfinder, making it easier to locate than other camera apps out there, that has the setting hidden in a sub menu.

With the Nexus 5X, we finally have a camera on a Nexus smartphone that is capable of taking some excellent photos. Images are sharp and full of detail, with just the right amount of saturation to make the subject pop, and the dynamic range is also excellent. The overall shooting experience with this camera is also very fast, with quick shutter speeds, and fast focusing courtesy of the laser-guided auto focus.

Low-light and nighttime shots are good, but they’re not as great as Google have hyped them up to be

Low-light and nighttime shots are good as well, but they may not be as great as Google might have hyped them up to be. There is still a very respectable amount of detail to be had, but you can definitely notice some heavy noise reduction being done in the darker parts of the image. If you are taking shots with HDR Auto, every shot in low light is guaranteed to be processed as an HDR image, but this is not always a good thing. The photos turn out cleaner and with punchier colors, but the processing does make the images overly yellow, and the final image doesn’t look as natural as the non-HDR version.

Overall, the Nexus 5X camera is a lot of fun to use, and with the competition extremely intense when it comes to this aspect of the smartphone experience, Google has certainly picked a great time to get things right in this regard.

Software

LG Nexus 5X Unboxing-30

Where Nexus devices have always led from the front, and one of the big reasons for the existence of this series, is when it comes to software. The Nexus 5X is running Android 6.0 Marshmallow out of the box, and apart from the promise of timely updates, if you are looking for the purest Android experience available, Nexus is the only way to go.

The latest version of Android brings tons of behind-the-scenes improvements

There may not have been a dramatic upheaval in aesthetics between Android 5.0 Lollipop and Android 6.0 Marshmallow, but the latest Android OS version brings with a lot of neat improvements under the hood, such as the previously mentioned battery saving feature called Doze. There are some changes to be seen of course, with the first noticeable difference being the application drawer that is now once again a vertical scrolling list. There is a search bar at the top to quickly look up an application, and using the scroll bar results in a letter indicator popping up, to let you know exactly where you are within the list.


android 6.0 marshmallowRelated: Android 6.0 Marshmallow updates roundup – October 22, 201540

LG Nexus 5X Unboxing-28

In previous versions of Android, app permissions were granted upon installation, and you couldn’t pick and choose which permissions to allow or deny. This all or nothing nature was a cause of concern for many, but that is all changed with Android 6.0 Marshmallow. Now, app permissions are only granted at the time that an app needs access to a particular feature, and you can choose which app gets what permission directly in the Settings.

LG Nexus 5X Unboxing-21

One of the most highlighted features of this latest version of Android is Now on Tap, which essentially brings the power of Google Now to any application that you are using. It is contextually aware, which basically means that it analyzes the content on the screen, and offers suggestions and information based on what it thinks you are looking for. There haven’t been a lot of instances of use in a real world scenario thus far, but what it is capable of doing is really good, and is only bound to improve over time. What this results in however is the removal of the simple swipe up from the home button to access Google Now, which now requires an additional step to get to, by tapping on the G logo that pops up.

Specifications

  LG Nexus 5X
Display 5.2-inch LCD display
1920 x 1080 resolution, 424ppi
Corning Gorilla Glass 3
Processor 2.0GHz hexa-core Qualcomm Snapdragon 808 MSM8992 processor
GPU Adreno 418
RAM 2GB
Storage 16, 32GB
MicroSD No
Networks GSM 850/1900
W-CDMA 2/4/5
CDMA 0/1/10
LTE Band 2/4/5/7/12/13/17/25/26/41
Dual SIM No
Software Android 6.0 Marshmallow
Fingerprint scanner Yes, rear-mounted
Camera 12.3MP rear-facing camera, f/2.0 aperture, laser-assisted autofocus
5MP front-facing camera, f/2.2 aperture
Battery 2700mAh, non-removable
Wireless charging No
Dimensions 147.0 x 72.6 x 7.9mm, 136g
Colors Charcoal Black, Quartz White, Ice Blue

Gallery

Pricing and final thoughts

The Nexus 5X is currently available with a price point starting at $379. Color options include black, white and a mint-blue color, or as Google likes to call them, Carbon, Quartz and Ice.

LG Nexus 5X Unboxing-5


nexus-5x-vs-6p-thumbSee also: Nexus 6P vs Nexus 5X10

editors choice awardSo there you have it for this in-depth look at the Nexus 5X! The $379 price tag returns the Nexus line to what was the biggest selling point of the series, quality with affordability, but there are now some great devices that offer the same, such as the OnePlus 2, the Moto X Play, or even the Moto X Style (Pure Edition). The Nexus 5X may not be the best bang for your buck smartphone of all time, but it is definitely a fantastic device with a lot to offer. If you are someone who has been waiting 2 long years to upgrade from the Nexus 5, the much-improved camera and the latest iteration of Android make the Nexus 5X completely worth the upgrade.

Buy the Nexus 5X from the Google Store

Check out these other phone reviews

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26
Oct

Samsung’s latest batteries make unusual wearables possible


Samsung’s latest battery prototypes could lead not only to more powerful wearables, but also to unusual ones. The first model called Band is meant to be attached to smartwatch straps, as its name implies, to add as much as 50 percent of the device’s original battery life. Stripe, on the other hand, is the thin, bendy strip the model above is holding in her hands — and the more versatile between the two. Since it’s extremely thin (it has a depth measuring 0.3mm), it could be used to create all kinds of wearables, such as smart necklaces and headbands, or even interactive clothing designs. According to Samsung, it has higher energy density than current comparable batteries, though it didn’t name any particular brand and model.

Via: Hot Hardware

26
Oct

Stock LG G4 Android 6.0 Marshmallow firmware now available for flashing


lg-g4-color-comparison-aa-9-of-11

LG has begun rolling out the Android 6.0 Marshmallow update for the G4, so it was only a matter of time before developers got working on some sweet ROMs. Maybe you are not looking for anything fancy, though. Hell, many of you are not getting the update in a while and simply want it right away!

We have good news for you today. XDA Developers autoprime has just published the stock Android 6.0 Marshmallow firmware, and you can flash it right away. A=But as it goes with these topics, there are certain things you must keep in mind before you go trigger happy.

Android 6 Marshmallow raining crop

For starters, this firmware is only for the LG G4 H815, which happens to be the international version of the smartphone. Flashing the software is also not as easy as it is with your average updates. Users must have TWRP 2.8.7+ installed, which in turn requires you to have your bootloader unlocked. The developer mentions one should also have unlocked the bootloader via LG’s official unlock tool.

Do you meet all the requirements? The let’s go through what you need in order to get it all done. Before anything, though, we would like to remind you that tinkering with your phone may harm your device and/or void your warranty. Make sure you know what you are doing before proceeding, and do your research. No one but you will be responsible shall anything happen.

Downloads

Directions

When coming from Lollipop… you will need to at least flash the system and boot zips. Modem and Bootloader zip may be optional. I’d suggest flashing all 4 zips. Bootloader first.. then order after that does not matter. Do NOT wipe system partition until after you have flashed bootloader.

LG-G4-Hands-On-aa-(12-of13)

Wrapping up

So there you have it, guys. No need for waiting, though I would advise that you stay put if you are not used to playing around with software like this. If you are an Android adventurer and choose to go through this, do let us know your experiences in the comments!

For more details you can always refer back to the original post at XDA Developers.

Also read:

25
Oct

Twisty reactor hints at a future of practical fusion power


The Wendelstein 7-X fusion reactor sliced to show its inner workings

Many fusion reactors are based on a tokamak design, which uses an electrical current to twist a superheated plasma’s electrons and ions into a three-dimensional loop. That’s good for containing the plasma, but it’s still not the safest design — if the current fails or there’s a magnetic disruption, you have a serious problem on your hands. However, scientists at the Max Planck Institute may have a more practical alternative. They’ve recently completed Wendelstein 7-X, the first large reactor based on a stellarator concept that relies on a cruller-like shape for the twisting action instead of a current. That’s considerably safer than a tokamak, and the supercomputer-guided design should iron out the containment problems that have plagued stellarators until now.

Via: Motherboard

Source: Science

25
Oct

Motorola DROID Turbo 2 and DROID MAXX 2 specs leak in entirety two days prior to the announcement


DROID_Turbo_Back_Slanted_2_Camera_Motorola_Logo_TAThanks to Phone Arena, we have received specific details on what to expect at Motorola’s unveiling set for NYC this Tuesday.

On Tuesday Motorola will introduce the DROID Turbo 2 and the DROID MAXX. It’s notable that the company will not be stopping production of its original DROID Turbo. Apparently the company will make this a lower-priced option for those who don’t want to pay for the latest and greatest.

Regarding the DROID Turbo 2, we’re going to see a 5.4-inch Quad-HD display, the Snapdragon 810 SoC, a 21MP rear-facing camera, a 5MP camera on the front and 32GB and/or 64GB options expandable up to an additional 2TB. It’s also said that the handset will include a 25W charger for lightning fast charging.

As for the Motorola DROID MAXX, one can expect to see a slightly larger 5.5-inch display with a full-HD resolution, a Snapdragon 617 processor, the same 21MP/5MP camera options, a 15W charger, and expandable storage. A 16GB variant is also said to be available.

Phone Arena has also caught a glimpse of a slew of accessories being made available so suit your needs. The device’s are also expected to come with Screen Assurance for two years that allows buyers to replace their cracked screen once during the two-year period free of charge.

As many of you may have guessed, Motorola will include a large variety of color options and textures for select handsets letting you customize your device how you want it. All the details can be seen in the leaked images of a Verizon brochure down below, brought to you by Phone Arena. One can expect to see pricing and availability options announced at Motorola’s upcoming conference, which takes place in only two days time. Whose excited?

Verizon_brochure_leak_Motorola_DROID_Turbo2_MAXX_specs_accesories_images_102515_2
Verizon_brochure_leak_Motorola_DROID_Turbo2_MAXX_specs_accesories_images_102515_1

Via: Phone Arena

Come comment on this article: Motorola DROID Turbo 2 and DROID MAXX 2 specs leak in entirety two days prior to the announcement

25
Oct

Scientists confirm a cornerstone of quantum computing


Cornell students study quantum physics in the Ultracold Lab

Quantum physics theory has an odd but fundamental quirk: atoms in a quantum state aren’t supposed to move as long as you’re measuring them. It sounds preposterous, but Cornell University researchers have just demonstrated that it’s real. The team noticed that the atoms in an extremely cold cloud of Rubidium gas wouldn’t move around as long as they were under observation. The more often scientists used a laser to measure the behavior, the less movement they saw. They had to either tone the laser down or turn it off entirely for the atoms to shuffle around freely.

Via: Slashdot

Source: Cornell University, Physical Review Letters

25
Oct

10 best Android apps for Halloween


Halloween Android apps
October is a very special time of year. There are pumpkins everywhere, the world is reminded that Bruce Campbell is, in fact, awesome, and everyone is dressing up like things. It’s a holiday rivaled only by the ones that take place in December and we have a list of Android apps that will help make your Halloween better.


halloweenSee also: Nexus 6P, Note 5, Xperia Z5 #DataHorrorStories Opera Max Mega Giveaway!55


ADM - best Android apps for halloweenAndroid Device Manager

[Price: Free]
Android Device Manager is an app and system in place by Google that helps you track down your phone. We’ll all be wearing costumes with weird pockets or (potentially) bad stitching. For the adults in our audience, there will likely be the imbibing of inebriates. All of it will be taking place in either dimly lit or totally dark places. It all adds up to an increased possibility of a phone going missing. Android Device Manager is a good way to find it. There’s an app for your device and the web interface you can access from any computer. Click here to find instructions on how to enable ADM on your Android device! Safety first!
Get it now on Google Play!
ADM - best Android apps for halloween


amazon android apps for halloweenAmazon Shopping

[Price: Free]
Amazon Shopping is about the best “last resort” for Halloween apparel, decorations, and other minor baubles or make up. After all, those special Halloween stores and your local retailers can only stock so much stuff. Amazon has a really good selection of various things that could be useful for anyone looking to celebrate the holiday right, although if you do need anything, we recommend ordering it sooner or later so it can arrive on time!
Get it now on Google Play!
Amazon best android apps for halloween


The Walking Dead best android apps halloweenTons of games

[Price: Varies]
There are a ton of games that are either great for the atmosphere of Halloween or have special bonuses in honor of the holiday. Most free-to-play premium games have Halloween content to collect or see during this time of the year, including games like Clash of Clans, The Simpsons: Tapped Out, Angry Birds 2, and many, many others. Then you have the games that actually work well with the holiday on their own such as The Walking Dead: Season One and Two, Five Nights at Freddy’s, and others. It may take a bit of searching, but it’s not difficult to find some Halloween-inspired gaming on mobile.
Get it now on Google Play!


Halloween Android appsHalloween Live Wallpaper

[Price: Free / $0.99]
Frankly, there are a ton of Halloween live wallpapers out there and most of them look pretty good. We liked this one because it’s a bit more minimal so it doesn’t clash too much with the various things you have placed on your home screen. There’s also a free version and a paid version so you can have some fun without having to fork out money if you don’t want to. This one comes with some fun Easter eggs and there are even sound effects if you double tap. The battery drain is negligible and it’s pretty solid overall.
Get it now on Google Play!


iheartradio best android apps for halloweeniHeartRadio

[Price: Free]
iHeartRadio is known for its wide variety of themed radio stations. Usually that means things like rock, country music, etc but it also has a decent selection of holiday themed stations. That includes Halloween. Finding a station to suit your needs isn’t difficult and aside from the occasional audio advertisement, the app is totally free to use. Pandora and other radio apps should have some as well if you already subscribe to those services.
Get it now on Google Play!



FrightgeistSee also: Google Frightgeist scares up Halloween costume trends2


Google Maps Halloween Android appsGoogle Maps

[Price: Free]
Trick-or-treating involves a lot of walking around. Sometimes you may want to go to other neighborhoods if your particular neighborhood doesn’t work well with Halloween. In any case, there’s a lot of moving about and a good navigation app is a good tool to have in your pocket. You can plan routes, find your way home if you get lost, and the best part is that this is installed on most devices already which means you won’t be wasting your storage space.
Get it now on Google Play!


netflix best Android apps for halloweenNetflix

[Price: $8.99/month]
Netflix is one of the go-to sources for on-demand movies for pretty much any holiday season. There are a variety of spooky and creepy movies to choose from on Netflix that are great for both adults and kids. Some of the options include Silence of the Lambs, the Addams Family, The Nightmare Before Christmas (which is, in fact, a Halloween movie), Scream, The Blair Witch Project, Scream, American Psycho, Sleepy Hollow, Carrie, and many others.
Get it now on Google Play!
netflix best android apps for halloween


tiny flashlight best Android apps for halloweenTiny Flashlight

[Price: Free]
Yes, it’s true that most devices nowadays have a flashlight built right into the operating system that is usually accessible in the Quick Settings menu or as an app. However, those who don’t have the latest versions of Android may want to pack a flashlight app with them and Tiny Flashlight is about as good as it gets. It’s a small app that is totally free and uses the bare minimum permissions required to be a flashlight app. Trick-or-treating takes place at night. It’s dark. Your child (or someone else’s) is probably going to drop something. Trust us, a flashlight will come in handy.
Get it now on Google Play!


track or treat Halloween Android appsTrack & Treat

[Price: Free]
Track & Treat is a unique GPS application built by Glympse that lets you track your child’s smartphone. Technically, the official Glympse app would work just as well, but a themed version makes it more fun for everybody. You install the app on both your device and your child’s device and you can then keep an eye on your kids from the couch and make sure they’re going where they’re supposed to go. The official Glympse app is highly regarded so we imagine this one works pretty well too, despite the lack of reviews.
Get it now on Google Play!
Halloween Android apps


zedge best free Android apps for halloweenZedge

[Price: Free]
During every holiday season, Zedge seems to be able to offer up a ridiculous number of holiday-themed wallpapers, ringtones, and notification sounds. Halloween is no exception. The Zedge app has some nasty advertising that does get in the way occasionally but it’s usually not too bad to warrant uninstalling. Otherwise, you’ll find a treasure trove of stuff to help deck out your device for Halloween. It’s also good around most holidays so expect to see it again later this year when we do our Christmas apps!
Get it now on Google Play!


Wrap up

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25
Oct

LG V10 shows off its durability in new “In-Between Moments” commercial


lg_v10_design_darkLG is starting to put more emphasis on its new V10 handset. However the sales aren’t corresponding. Just yesterday the company outed a new commercial once again promoting the device’s ruggedized body.

Commercial ads has posted the commercial on their YouTube account, which cycles the commercial twice in 28 seconds. In the video, the V10 drops from a table onto a hard surface and doesn’t show any signs of breakage or tear. LG also shows off the device’s ticker display and high-resolution rear-facing camera. Other details are show on a page at the end of the commercial. The text reads “Capture the In-Between Moments.” It also shows an icon representing the Snapdragon 808 processor that runs the device. You can watch the advertisement in the embedded YouTube video down below.

Click here to view the embedded video.

Come comment on this article: LG V10 shows off its durability in new “In-Between Moments” commercial

25
Oct

Major League Soccer’s New York City FC names Alcatel OneTouch as official partner


nycfc_mls_players

The current strategy for Alcatel OneTouch to grow its exposure in North America is by forming strategic partnerships with brands that can really engage their audiences. Alcatel OneTouch has already been named the official smartphone partner of Major League Soccer’s Toronto FC and LA Galaxy, and now the company is ready to add another team to its portfolio of partnerships. This afternoon, New York City FC named Alcatel OneTouch as its own official smartphone partner for years to come.

Steve Cistulli, SVP and General Manager of North America for Alcatel OneTouch, commented on the multi-year partnership:

“Our approach to brand growth is focused on bringing our technology’s value and experiences to the hands of consumers, and partnering with New York City FC gives us the unique opportunity to interact with a diverse and engaged audience. New York City FC might be a young brand to MLS, but they’ve already built strong affinity in their community and we’re excited to join with them on growing and strengthening those fan connections.”

New York FC’s fans will see Alcatel OneTouch work both inside and outside of games to bring them experiences. Aside from being present at matches and active on social media, Alcatel OneTouch will engage with the Greater New York City’s communities.

ALCATEL ONETOUCH CONTINUES BRAND PARTNERSHIP EXPANSION; NAMED THE OFFICIAL SMARTPHONE PARTNER OF MAJOR LEAGUE SOCCER’S NEW YORK CITY FOOTBALL CLUB

New multi-year agreement expands ALCATEL ONETOUCH’s MLS club partnerships to the greater New York Area with on-site and in-market fan experiences

NEW YORK – October 26, 2015 – ALCATEL ONETOUCH, a top five mobile phone manufacturer in North America*, today announced a new multi-year partnership with the New York City Football Club (NYCFC) – the newest professional soccer team in New York City and the first Major League Soccer Club to play within the five boroughs. In recent years, ALCATEL ONETOUCH has been one fastest growing mobile brands in North America by market share by bringing simple, high-quality choices to the mobile handset marketplace.

“Our approach to brand growth is focused on bringing our technology’s value and experiences to the hands of consumers, and partnering with New York City FC gives us the unique opportunity to interact with a diverse and engaged audience,” said Steve Cistulli, Senior Vice President & General Manager of North America for ALCATEL ONETOUCH. “New York City FC might be a young brand to MLS, but they’ve already built strong affinity in their community and we’re excited to join with them on growing and strengthening those fan connections.”

This new partnership with NYCFC is focused on bringing ALCATEL ONETOUCH mobile experiences to the Club’s fan base – both in-stadium and in the greater New York City communities. Specifically this engagement with fans will deliver new pre-game and in-game experiences, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement.

“We are proud to announce our partnership with ALCATEL ONETOUCH as we reach the close of our inaugural season and are excited to be working together on our journey into the seasons ahead,” said Tom Glick, President of New York City FC. “Together with ALCATEL ONETOUCH, we are going to do more for our great fans and continue building the passion for soccer in New York City.”

To learn more about the ALCATEL ONETOUCH, please visit www.alcatelonetouch.us. For more information on New York City FC, please visit www.nycfc.com.

*IDC – WW Mobile Phone Tracker – Q2 2015

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ABOUT ALCATEL ONETOUCH

ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.

For more information, please visit www.alcatelonetouch.us

ABOUT NEW YORK CITY FOOTBALL CLUB

New York City FC is the first Major League Soccer Club located within the five boroughs. Majority owned by City Football Group, which includes Manchester City FC, Melbourne City FC and Yokohama F. Marinos, New York City FC play their home games at Yankee Stadium, which is also home to minority owner, the New York Yankees. New York City FC kicked off their inaugural MLS season in March 2015. 

For more information, please visit www.nycfc.com

Come comment on this article: Major League Soccer’s New York City FC names Alcatel OneTouch as official partner