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September 14, 2015

Sony Xperia Z5 showcased in “Made for Bond” promo

by John_A

Thanks to Sony Pictures, it is pretty much a given that Sony devices will always find their way into Bond movies and advertising. In the latest cross-promotional video, we see Miss Moneypenny sent to pick up James Bond’s new smartphone, the Sony Xperia Z5. Along the way, she is pursued by some bad guys and utilizes Sony tech to evade them. In addition to the Z5, the new Sony RX100 IV camera is also seen in the video, and the ad itself was shot with Sony’s F65 Pro 4K cinema camera.

In homage to the upcoming Bond Movie “Spectre”, the Xperia Z5 is shown with the time of 07:00 and with the date of Friday, November 6th — the movie’s launch date in the US.

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While the tie-in with Bond is a great way to advertise Sony’s latest flagship, it always feels like the company could take things a lot further than they do. After all, marketing and availability are probably the two biggest weaknesses for Sony phones in the US.

What do you think of the latest ad? And of the Sony Xperia Z5 in general? Let us know your thoughts in the comments below.

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